Boost Your Visibility in Organic Search

Our search engine optimization services are unique to the industry with verifiable results. Our SEO team procedures have been proven to increase domain authority with on and off site optimization techniques, which work in unison with content marketing and social media marketing to increase your visibility on search engine result pages. Our advanced local SEO approach helps people in your area discover your business when they search. We claim your local map and directory listings and update them with accurate, optimized information, so your presence is consistent across the web. Our company was founded on a Customer First approach toward preparing custom sesarch marketing strategies that provide real results.

SEO Process
Conduct Keyword Research

Researching keywords relevant to your online marketing goals will help determine which keywords hold the greatest strategic advantage. This research provides you with the popularity/search rates of each term under consideration, and also helps you identify term variations you may not have even considered. The terms you select as a result of this research should serve as the foundation of your SEO campaign. Below are some of the questions we might ask to identify keywords that is revelant to your business.

  • What are the core products or services that you sell?
  • How do customers usually find out about your business?
  • What marketing material do you have addressing your products and services?
  • What industries would you like to get involved with?
  • What industries are you involved with currently?
Initial Ranking Report

We will conduct a ranking position report to show precisely where your web site currently ranks in the major search engines (e.g. Google, MSN, Yahoo Search) for each of your targeted keywords; this report will serve as a baseline for future progress.

Link Popularity Assessment

Your web site should be analyzed in order to determine how many of your site pages are currently indexed in major search engines (page saturation) and how many other sites link to your site (link popularity). Each of these factors can affect how search engines rank your pages and also provide helpful insights into areas where your site may have an advantage or disadvantage toward obtaining prominent search engine positioning.

Competitor Analysis

A thorough comparative analysis of your site against your biggest competitors to evaulate where you are in the search landscape relative your primary competitors.

Search Engine Friendliness Assessment

A thorough comparative analysis of your site against your biggest competitors to evaulate where you are in the search landscape relative your primary competitors.

On-Page Optimization

On-Page SEO is the practice of optimizing every element of your website. This includes title-tags, meta-tags, content, navigation, page speed, search crawlability, document relevancy and many other elements. It is important that all on-page optimization is executed in a way that complies with industry guidelines. Likewise, it should maintain and enhance website usability and the customer experience.

Interlinking Strategy

The way your site is interlinked sends relevancy signals to search engines. By using your most powerful pages wisely in your onpage SEO strategy, you can help influence the potential of other pages on your site. By implementing an internal linking strategy, you can raise the collective value of your entire website and increase the online visibility of individual pages, while also improving the on-page optimization.

Technical Strategy

The technical side of Search Engine Optimization (SEO) can greatly increase your overall search ranking or it can really hurt you. Climb The Search will use best-practices to make it easier for search engine crawlers to index and understand your page while avoiding common on-page SEO mistakes. Many SEO companies sell packages that are Black Hat SEO methods that can really hurt your website ranking. Below are some of the methods to avoid:

  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking
  • Content Strategy

    We'll conduct a thorough analysis of what content you'll need to help boost your site ranking. It's a combination of what keyword you want to rank for, and what you can rank for.

    We'll also take a close look at your current website content making sure it's optimized for the users you want to reach, as well as search engines that crawl your website for the products or services you sell. It's important that we increase your rankings, but it's equally important that you target your demographic accurately.

    Off-Page Optimization

    Off-Page SEO optimization refers to strategies such as social networking, article submission, forum & blog marketing, etc. that we apply outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Climb The Search uses the below white hat tactics to get you results.

    Social Networking Sites

    For the last few years Social Networking has increased in popularity within the SEO Community! Getting involved with social media sites is a very important step with which you begin to advertise, market and build your product offering or services.

    You need to sign up to social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile. From there, you can extend your online network of contacts to connect, interact, share and most importantly promote your website/blog and help build your online reputation..

    Blogging

    Blogging is one of the best ways to promote your website online! By having a blog on your website, visitors have a reason for returning to your site. It also helps search engines to crawl your site more frequently which ultimately helps you rank higher in search engine results pages (SERPs).

    You need to write and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc.

    Social Bookmarking

    Once you have a blog setup and have written some content, submit them to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

    Link Baiting

    If you produce a really popular unique post for your site, then other people may want to link to it. You can also copy/publish another website's content on your website, but always give reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

    Local Listings

    You might find that listing in local directories may be useful, depending on your niche. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience.

    Article Submission

    If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it's usually a slower process).

    Social Shopping Network

    If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.

    Directory Submission

    Many people may say that directory submission is dead! I believe that it isn't as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.

    Authority optimization

    To enhance the authority of your domain and your pages, we will create or consult on the production of content that will naturally create attention, engagement and advocacy. This relates closely to both the Panda Update and the overall direction of natural search algorithms; we will work to create content that has the "Wow" factor e.g.

    • Buyer's guides for selecting products or services.
    • Information on why your product or service is better
    • Opinion pieces and commentary
    • Product or service reviews and comparisons
    • Blog articles
    • Tips, How to's and Videos.
    Let's talk about your marketing.
    Schedule a call with one of our consultants and learn how we can work together to achieve your goals.