A well-designed website, one created with the ease and practicality it will provide for the user always in mind, can make all the difference nowadays, and any NJ SEO expert can tell you that.
If you don’t have a company website at all, then by all means, make one, but take heed of this post’s advice first. Why? Because today’s online audiences expect information fast, and they expect the sites that they find that information on to look and feel modern and navigable.
For those companies that already have a company website up and running, you may find some of the information provided here striking enough to prompt a reevaluation of your current design.
Either way, the point is that a website’s design and the level of ease it presents pertaining to navigation is of the utmost importance, and what it takes to make visitors feel confident in your site and your brand has changed over time, and will continue to.
If your website looks like one from the late 90’s, visitors will think your business’s products and practices are equally outdated and useless. So, let’s go over what a properly designed website looks like nowadays and how you can design one that optimizes your company’s internet success.
As the web gets deeper, websites are getting flatter.
One big trend expected to continue gaining steam in the coming year is flat website design. It started a few years ago as what seemed to be simply another fad in website design, but once companies like Apple and Microsoft saw its value, flat design quickly became one of the most preferred design layouts.
Flat design is simply a layout that gives no distinctive characteristics to the visual elements on display that would make them appear as if they’re lifted, or floating just over the surface of the page. Things like shadows and textures are removed in flat design.
The end result is an aesthetic that feels and appears modern and, perhaps more importantly, places the central importance of the page on the content and message provided, an attractive quality for online marketers and SEO specialists alike.
While flashier design elements may tempt some brands, many are seeing more value in the minimalistic appeal of a flat design and the timelessness it offers, as it’s too simple to go out of style.
Additionally, companies and NJ SEO companies have found that, with the rise of the second screen and mobile devices, the old rich design style, full of extra visual elements to show depth, simply don’t work as well on these smaller screens.
Now, the trend is not without its problems. Flat website designs can make it somewhat difficult for the user to know if something they’re looking at can actually be clicked on rather than just observed. Call-to-action buttons often appear like just another flat part of the site, rather than something with interactive capabilities.
So, if you’re redesigning your website or launching your company’s first, our recommendation is to follow Google’s lead. They’re using the best of both worlds: the simplicity of flat design along with rich visual elements like shadows to help ease navigation issues and confusion.
Mobility has dictated some bigger changes as well.
Any company looking to just jump into internet marketing or trying to improve their current web presence needs to understand how much has changed, and will continue to change, as a result of the rise of mobile technology.
Modular website designs populated by blocks of information are being applied more frequently to accommodate mobile users. Also, one-page websites and infinite scrolling are emerging as important design elements.
The point is, mobile users have a different set of concerns and issues than desktop users. Infinite scrolling cuts down on load time by allowing content to load a little at a time as you scroll down, rather than all at once. It also requires just one kind of physical movement.
Mobile needs have also led to a desire for more image-driven webpages with big, high-quality visuals populating the site. Even full-width background videos are currently being used a lot at the top of webpages to catch the eye of the visitor.
Faster broadband speeds have made loading time less of a deterrent here as well.The point is that, right now, clean, simple, and peppered with big, high-quality visuals is the recipe for success when it comes to reaching today’s mobile viewers.
A responsive design is usually the best way to go. You can design a desktop site and separate mobile version, but it’s usually wiser to go with responsive, which allows the site’s layout to adapt to different sizes and capabilities depending on the device it’s being accessed on.
You or your NJ SEO agency can ignore these changes in terms of web design preferences and usefulness, but modern users won’t. If your site doesn’t work on their phones, many potential consumers will bail assuming that their business doesn’t seem to matter much to you.
That’s what is in now, but things change quickly.
Company websites are a necessity now. Without one, you or the NJ SEO specialists you’re working with are almost certainly losing out on business to your competitors who’ve made the jump online.
However, if you’ve finally decided to launch a company site or have come to the realization that your current one needs some work, there is some good news.
Things change fast on the internet, and online users’ tastes and preferences change with them. That’s why, armed with this new information, you have the opportunity to design or tweak a website so that it fits today’s audiences and their new preferences.
Now, you can create a website that gives them confidence in who you are and what you do, and one that gives them content the way they want to receive it.
Do all that, and you may find that, in turn, those people will give you what you want: Conversions!
Climb The Search is a full-service SEO company in NJ. Whether it’s website development, content writing, search engine optimization, or video production, Climb The Search offers the total package of SEO services to ensure your company’s growth and success.