Look around. Somebody’s on their smartphone, right? Such is the world we live in.
If you’ve popped by the Climb The Search blog at all recently, then you know about Google’s recent announcement that they will soon be officially using mobile-friendly factors to determine mobile search rankings.
Every NJ SEO company took notice. It means mobility has become a necessary feature of any company website. And as smartphones and other mobile devices become more and more popular, the value of voice search will continue to rapidly increase.
Once thought to be a fad, today, voice search is available on mobile devices or desktop, and in over 30 languages. And people are using the feature to find all kinds of information.
So, let’s take a look at the latest developments in voice search and what you need to do to make sure your website and brand are visible to mobile users. Fail to do that, and you’ll be missing out on incredible amounts of potential business.
How Voice Search Emerged
While smartphones have become incredibly popular, the keyboards on them are still surprisingly lacking in user friendliness. The hands-free aspect of voice search, therefore, emerged, making search faster and more convenient for mobile users.
Then, in the Fall of 2013, Google unveiled their Hummingbird algorithm, in part, to better handle the emerging shift from keyword-rich content to the more conversational tone being used in voice search on mobile devices.
We’ve been doing SEO in New Jersey and New York long enough to know that, when Google sees something coming, they’re usually right, and they were. Mobile voice searches doubled over 2014 and the tone of the voice search queries has almost completely differentiated itself from text-based search.
Google needed to be able to better process user intent, the meaning behind the search, rather than to continue relying on specific keywords or phrases, which led to their recent blockbuster announcement. So, it’s now glaringly obvious that both users and search engines value voice search greatly, so you should too.
What Voice Search Has Become Today
At the moment, people are most commonly using voice search on their mobile devices to find local information, food and drink options, as well as shopping, sports, entertainment, and travel information.
Young people, specifically, are using voice search for directions, to dictate text messages, to call people, and to check the weather. Their hope is that their phone will eventually be capable of doing things like ordering pizza for them.
Businesses and SEO companies in New York and New Jersey need, like Dominos, to take notice of the emerging voice search preferences. The international pizza powerhouse now provides a voice search option on their website.
Adults, on the other hand, are using voice search for automatic traffic updates, to make purchases online, and other queries of that nature.
The bottom line: Voice searchers, in general, are now looking for something like a personal assistant in tools like Siri, Google Now, and Cortana. They don’t just want them to return search results, but to anticipate their needs and give them relevant, personalized results, and, furthermore, to complete actions for them.
What does it mean for you?
It means you need to start taking the time to determine what value or purpose, exactly, the content on your webpages provides. Then, you can identify words or phrases that users would likely use to look for that kind of information.
However, it’s not about matching the query, word for word, on your webpage anymore. Now, it’s about providing genuinely related content and comprehensive answers to user queries, and you need to think about immediacy as well.
Basically, it’s gotten to the point where corner-cutting tricks either don’t work, or can get you penalized and make your search situation far worse.
You need to create pages that load quickly and are informative, relevant, grammatically correct, and well linked and optimized, of course. Do that, and your brand will be visible to users any and everywhere, on any device they prefer, and whether they’re typing or talking.
About Us: Looking for a new website, more leads, enhanced visibility? Climb The Search offers the total package, including inbound marketing services, website design, content marketing, and video production. We’ll use every tool and tactic availble to help your business grow because…Your Success Is Our Success.