Customer reviews and testimonials can be extremely effective in any form, but trust us, we’ve been in internet marketing and SEO in NY and NJ for a while now and there’s a big difference between reading testimonials and seeing previous customers speak for themselves.
Video testimonials have the power to give viewers the confidence to be able to trust that they’re seeing an accurate reflection of what their experience with you could be like, so read on to learn more about why they’re so effective and how you can start folding them into your marketing and/or video production plan.
Why do you need them?
If the straight-from-the-horse’s-mouth reasoning above wasn’t enough to convince you of the power of video testimonials, there are more reasons to create them than their capacity to market your brand, products, services, etc., without being too promotional.
For instance, they also allow you to gain some credibility, to answer common questions that your target audience has and address some of their common concerns, and to showcase how, exactly, your products or services help to make their lives easier.
The point is that you can accomplish a lot with video testimonials. Yes, their primary benefit is the inherent authenticity they present, but that’s not the only advantage of creating them.
The who and the how.
As far as the who, the most important aspect of the people you get to do your testimonials is how relatable they are to your target audience. If you have a very specific target, then you obviously know who you’re looking for, and if it’s very diverse, you probably need to do a series of videos using as diverse a group of previous customers as possible. You get the idea.
You also need to make sure the people in your videos can speak well and feel comfortable on camera, and we’ve done enough video production in our time in SEO in NJ and NY to know that when it comes to the actual production process, the best bet is to throw away the script and rely instead on major talking points.
That way, you can get the kind of information you’re seeking while also removing any stress associated with the previous customer’s concerns over how to behave on camera. They can just be themselves and act naturally. Remember, the main attraction of video testimonials is their inherent authenticity, so forcing a scripted dialogue into the situation won’t do you much good.
Know the why, first and foremost.
Lastly, as mentioned above, there are numerous ways that video testimonials can be useful, and it’s very important to know why exactly you’re creating your testimonials before making any decisions.
And once you do, everyone involved needs to be made aware of the objective so that the whole group is moving in the same direction. Also, if you don’t produce videos in house nor have the resources to reach out for help, you can always encourage customers to submit their own video testimonials by running a contest.
The bottom line is that video testimonials can help in more ways than one and like any other type of video production, they’re not worth doing unless you know how to do them right. We hope these tips help.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including inbound marketing, search engine optimization, and website design. At CTS, we help businesses grow, every single day.