While it should be obvious at this point that video production can help almost any business in any industry, in terms of marketing, it may not be clear to all business owners and marketers just how effective videos really are, or what parts of their target audiences are craving them most.
Let’s clear that up. Videos have officially become the preferred way to consume content for millennials. That’s right, the members of your audience who reached young adulthood around the year 2000 are increasingly turning to video to consume content.
As an SEO company in NJ, we fully understand the value of video. So, let’s go over why it’s so important and how you can use it to reach the millennials in your audience.
The numbers never lie.
Animoto performed some studies recently that yielded some data every business owner and marketer should take note of.
Compared to baby boomers, millennials are 146% more likely to watch a company’s website video while shopping online and 150% more likely to use videos to compare products or services while shopping inside store locations.
On top of that, the same studies showed that they’re a whopping 264% more likely than baby boomers to share videos while shopping online.
Many millennials are also following brands on sites like YouTube, Facebook, Twitter, and Instagram, sites whose communities are increasingly craving video content.
Millennials are mobile.
Perhaps the only thing in internet marketing and search engine optimization at the moment more obvious than the fact that video production is incredibly valuable and powerful is the fact that younger generations use smartphones… a lot.
And while there are pros and cons to that general behavior, take it from us as longtime NJ SEO experts, there’s no point in denying it and neglecting to put that information to good use.
Making mobile videos is a great way to take advantage of the smartphone revolution. Like mentioned above, millennials watch videos on their smartphones, even while doing in-store shopping, far more than other generations.
The point is, millennials live through their mobile devices now, and they love video, so it’s your job to have the kind of high-quality content they prefer available when they want it, where they want it.
Millennials are important influencers as well.
It’s not just about targeting the portion of your target audience who are millennials either. Even if they don’t make up a particularly large part of your audience, they still influence other generations.
They’re the ones that show the older generations how it works and why it’s valuable. They’re the trailblazers.
So, no matter how big a part of your audience is made up of millennials, you need to factor them into the equation, and video’s quickly become the best way to reach them.
About Us: Climb The Search, a full-service SEO agency in NJ / NY, offers the total search marketing package. Whether it’s content marketing, website design, inbound marketing, etc., at CTS, we help businesses grow, every day.