Well, it’s official. We’ve entered the age of visual content. Not that other, more traditional forms of content marketing no longer work, but it just seems that visuals are taking over.
We’ve always been a visually-driven species and that instinctive desire has found its way into the search engine optimization industry, and it’s leading to some big, sweeping changes.
Right now, more and more online users are flocking to images and video, visual elements of all kinds, to get their content.
It’s gotten to the point where mixing in some visuals into your content marketing plan is no longer just another option or tool.
With modern audiences, it’s simply a necessity, and if you find a NJ SEO expert who thinks differently, find another.
Mobile technology is changing everything.
Mobile devices have taken the world by storm. And with the Apple Watch on its way, you can expect more mobile-related changes and adjustments to continue, everywhere you turn.
And with these smaller second screens, visuals are the best way to pass along information to their users. After all, it is a very small amount of space to work with, so cramming as much text into it as possible isn’t the best approach.
However, displaying the right visual component, an image, infographic, or, especially, a video, that helps the user understand what you’re trying to say, is fast becoming the method of choice to connect with mobile users.
It’s worth noting that the power of the visual in mobile technology goes beyond how users receive content, too. Now, there are visual recognition tools available which allow users to snap pictures of products or services to help make their purchase decisions.
At the same time, when people use these features, the companies they’re buying from get useful data that indicates how their customer base is behaving, which can then be used to dictate changes that could make the process easier for the customer.
The point is, reaching out and engaging with the parts of your target audience who use mobile devices is becoming increasingly important, and visual content has become an integral part of mobile communication.
So, if you or the SEO specialists you’re working with have employed a strictly text-based content strategy, start mixing it up a bit!
Now, many social sites are image-driven, too.
Social media platforms have also, relatively recently, become an integral part of any internet marketing plan. They’ve shown that they see the writing on the wall when it comes to visual content, as well.
Facebook supports video like never before and now there are sites like Vine, Instagram, and YouTube, that are completely visual in nature. And you can bet that’s just the beginning.
The nature of most social media sites encourages a quick and effective method of communication. That’s why visuals, videos especially, are the best way to use these platforms for all they’re worth.
The bottom line is, there are more avenues and platforms than ever before to display visual content. More so, there are entire communities of people who flock to these sites for visual content.
It’s just another reason that you or the SEO agency in New Jersey you’re working with needs to start creating visual content, if it hasn’t been created already. Social media presents amazing possibilities in terms of reach and engagement, and they’re leaning towards visuals.
One thing to remember: Different social media sites have different preferences for things like image dimensions, so be mindful when posting across multiple platforms.
It comes down to that fact that, if social sites are starting to incorporate video and other visual elements more into their platforms, you should take that as sign to get going with your own video production or visual content creation, and ride the wave.
Visual content allows for new levels of consistency.
Another big advantage with visual content of any kind, be they images, infographics, or video productions, is that they present brand new ways to form and/or maintain your brand voice and personality.
Of course, long-term content marketing strategies are nothing new, but visuals tend to stick with people. They have the power to awaken the audience’s interest with a little flair.
People tend to skim over webpages rather quickly as compared to other mediums, which makes that first impression so important. Any decent SEO expert knows that eye-catching visuals often make the perfect first impression.
With a well-placed visual element, you can immediately announce who your are, in the tone you want to be heard, and then maintain that attitude throughout all of your content.
Visual content fits modern audiences perfectly.
Let’s face it, we’ve become an impatient society, one with incredibly short attention spans.
Studies show that visual components have the power to awaken the user’s interest. They add a little spice and flair, traits that are becoming increasingly important with modern online audiences.
If you provide them with a well-placed visual component, one that’s presented as instantly accessible, you’ll give your site a much better chance at maintaining their interest.
If you can manage to do that long enough, you may just give them enough of a reason to transform from simply a visitor, into a customer.
Climb The Search is a full-service SEO company in NJ. Whether it’s website development, content writing, local business advertising, or video production, Climb The Search offers the total package of SEO services to ensure your company’s growth and success.