Any SEO company in NJ, or anywhere for that matter, knows that, to sustain success in this industry, you absolutely must keep up with the trends and changes. And trust us, they’re neverending.
However, while many blackhat NJ SEO agencies see these changes as borderline apocalyptic, if you’re trying to improve and grow your online presence the right way, then you have nothing to worry about. That means earning authority, not stealing or buying it. You earn authority by giving people something useful, so much so that they feel compelled to endorse your brand.
And the good news is that, one of the recent changes in the search engine optimization world is the increase in value of what many people are calling implied links.
Implied links, also known as citations or brand mentions, are simply references or social mentions of your website or brand without the use of a URL. They’re unsolicited endorsements on social sites.
They’re links only in name, but they do have something in common with their more traditional counterpart, and that’s that search engines see an indicative value in them. And like usual, that means that you should too.
Soon, implied links could be the links that really matter.
Blackhat link building, and other kinds of deceptive tactics that many SEO companies in New Jersey and elsewhere have been getting away with for years, are the reasons that the search engines have to keep switching things up.
While earning links used to be the main driving force behind a solid SEO plan, too many SEO agencies found the loop holes and took advantage of them.
That’s why you can expect Google and the other search engines to continue their shift of putting less value in traditional link-building, also called expressed or explicit links, and more value in implied links.
Even if implied links are just given equal value, they’ll give smaller businesses a better chance at SEO success. Many bigger brands earn their way through their sheer volume of links, so these citations give smaller businesses a fighting chance.
Getting people to mention your company or brand, to talk about your products or services on social media sites and such, simply indicates a real connection with the audience, rather than a clever and calculated manipulation of them.
Perhaps there will be SEO companies in NJ and elsewhere that figure out how to manipulate this platform just as they did the old one, but, at the moment, it’s the more honest route.
Content is key.
Okay, so brand mentions seem to be headed towards becoming a much more valuable marketing tool, but that doesn’t make getting people to mention your brand any easier. So, the big question is, how do you get them?
Like so many other avenues in the SEO world, this one leads back to content marketing. Getting implied links comes down to that phrase you keep hearing from every SEO specialist around: Content is king.
If you want to get your target audience talking about your brand, on their own time, unprompted, then you’ll need to make a genuine connection with them through your content.
Of course, the content, in any form, needs to be relevant, first and foremost. It needs to be useful, have some meaning, and carry some weight, land with an impact.
Well-written, informative, and/or entertaining content still works, and probably always will, but online video is quickly becoming the preferred information vessel among internet audiences.
Now, obviously, the topic and nature of the material depend entirely on your industry, your capabilities, your brand personality, the specifics of your target audience, etc. The point is, what works is circumstantial.
But getting a high-quality video production is cheaper than ever before, and can work wonders with today’s audiences. Try to get creative and crafty. Positive, awe-inspiring, and humorous tend to work. Just give them something to remember you for.
Search engines see the future, so you should too.
The bottom line is, to stay on top in the SEO industry, you need to keep up. Things change, and they change fast.
As trends kick in and algorithms are adjusted, new methods of gaining site authority will inevitably emerge, and social mentions, or implied links, look to be a major factor.
Why do Google and the other search engines put so much value in these types of references? Because they’re more likely to stem from genuine interest in a brand, such as through a comment on a blog post, a citation of the website in an article, etc.
The search engines are still trying to get to the point of giving users exactly what they need, what they were looking for in the first place.
If they get feedback indicating that your site delivers, which is what these citations do, then they’ll bump you up. It’s that simple.
Like anything else in the SEO world, once Google sees value in something, you better clean your glasses and start seeing it too.
Climb The Search is a full-service SEO company in NJ. Whether it’s website development, content writing, local business advertising, or video production, Climb The Search offers the total package of SEO services to ensure your company’s growth and success.