It wasn’t that long ago when the only kind of content experience you’d need to consider was the desktop one. Then mobile devices emerged and, somewhere in the back of the minds of businesses and marketers, the idea of creating content for mobile devices started to take shape.
But that’s where it stayed, in the backs of everyone’s minds, for a while at least, but not anymore. Now, mobile content’s not just at the forefront of everyone’s minds, some businesses and marketers have even reversed their thinking completely, putting the mobile content experience above the desktop one, and it’s working.
But take it from us as longtime NY and NJ SEO specialists, if you want to create a mobile-first content marketing strategy, there are some things you need to consider and start doing from the start of the planning process. Let’s take a closer look.
Why are so many big brands shifting their focus to designing a mobile-first content plan rather than making the desktop experience their primary priority? Well, because people are using mobile devices for everything now.
Think about it, at one point, people only used their mobile devices for on-the-go activities and tasks such as navigational features, but now, more and more people are using them for basically any and everything you can think of.
Whether it’s to check their social profiles or talk to their communities; post reviews, comments, or questions; find news; access entertainment sites; find videos and other forms of visual content; research products/services; or to make purchases, people want mobile access to everything these days.
It’s mobile first.
Like mentioned above, mobile content was a secondary consideration for a relatively long time, but now, you can’t create the content first and then go back and tweak it for mobile devices anymore.
You need to learn how mobile users find and use your site and what may be causing them to bounce off. Then, use short, catchy titles and subheadings and break content up into small, well-organized chunks, and don’t worry about deciding whether to create short or long-form content either. Just remember to remove any unnecessary parts and that screen space is limited, so the first few sentences need to attract attention.
Also, while high-quality images, infographics, and videos can be very impactful with mobile users—video production is particularly effective—if other forms or parts of your content are more important at times, don’t use too much of this kind of content. It can be a distraction.
A mobile-first content plan is not responsive.
While you can address the mobile issue in your website design by using a responsive system in which your content adapts to various devices, it’s important to understand that responsive design is just that, responsive. It reacts to the device being used.
Mobile-first content marketing, on the other hand, is all about being proactive. It’s about predicting the distinct experience mobile users will prefer, the type of content they’ll crave, and the way they’ll want that content presented to them and then creating content accordingly.
It’s not that you need to choose one route or the other. In fact, the best bet is to combine a responsive web design with a mobile-first content strategy so that your user experience is seamless across all devices and the mobile content experience factors heavily into your plans right from the start.
About Us: Climb The Search, a leading SEO agency in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and social media marketing. At CTS, we help businesses grow, every single day.