The day is almost upon us. If you haven’t heard, next month Google will begin officially using mobile-friendly factors to help determine mobile results.
Our NJ SEO experts, like all SEO specialists in the industry, understand the importance of this announcement and, upon hearing it, we’ve tried to post some advice for companies scrambling to mobilize.
We’ve mentioned a few approaches for getting your website mobile, and you can check out this recent post: Google’s Stance on Mobile SEO and Advice for Mobilizing, for more on that.
Today, though, we’re talking about the responsive design option, in particular.
There are other routes you can take, but you can’t really go wrong with a responsive design. So, let’s take a look at what makes a responsive design the best choice.
It’s the one Google recommends.
That, alone, should be enough information to compel you to take the responsive design approach. Any SEO company in NJ or elsewhere knows to take heed of any advice coming from Google.
It’s not just their recommended approach either. Google gives a boost in the search rankings to sites with responsive designs, especially when mobile users search within local markets.
The other reason a responsive design is great for purely search engine optimization-related reasons: a single URL. Businesses and brands that go with the 2-site approach will need a separate URL for both the desktop and mobile version of their site.
That’s part of the reason most separate mobile sites don’t end up ranking too well in the search results. You need to build up the separate site’s authority from scratch.
With the single URL that the responsive design approach allows for, you’ll be able to bring along any authority you’ve established and to maintain your back links, while also making the crawling process easier for Google.
Responsive designs don’t send visitors running for the hills.
Think about it. You’ve visited a company website numerous times, so you’re familiar with the layout and the navigational properties. Then, you check out the site from your smartphone and see something unrecognizable. Odds are, you’ll click BACK.
It’s another way that responsive designs have a leg up over separate sites. We’ve been doing web design in NJ for a long time, and we’ve come across many mobile sites that look very different from the desktop version their audience is used to.
That results in high bounce rates, because mobile visitors are simply not familiar with the site and don’t want to have to figure out the new layout and how to go about navigating the site.
With the responsive approach, your website will adapt to the device the visitor is using and its screen size. That means, no matter where they’re viewing your site from, it’ll look familiar and consistent.
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