An internal link is simply a link from one web page to another on the same website, and although it sounds simple enough, it’s one of the most overlooked and underestimated aspects of link-building and content marketing.
As an SEO company in NY and NJ that’s been in the business for a while now, we know how important internal linking is and how valuable it can be when done correctly. So, read on to see if you’re getting all you can out of the process.
Why it’s so important?
First off, if you’re consistently creating high-quality content for your target audience, there should be plenty of opportunities to link pieces of it together.
Remember, so much of building a web presence is about becoming an industry expert, and the best way to gain that kind of authority is to provide your target audience with as much relevant, high-quality content as possible.
So, 6 or 7 pieces of high-quality content on the same subject or related to it, linked together, is better than one, and as you continue to add more content to the chain your authority will only get stronger.
It’s not just about providing users with easier access to related content, which they’ll appreciate; there are also search engine optimization purposes. Internal linking will help the search engines to better understand the flow of your website authority and what content is most important and relevant for certain search queries.
What can you do?
Like mentioned above, internal linking is all about connecting related pieces of content and pages, so whenever you feel that a particular piece of content could help or that the visitor may benefit from it at any particular moment for whatever reason, link to it. However, that’s not all you can do. You can also use internal links to direct people to your more profitable content.
For example, if you have a piece of content that draws a relatively heavy amount of traffic on a regular basis yet doesn’t necessarily lead to too many conversions, you can link to internal related content that does, whether it’s a product or service page, content about a related upcoming event, etc.
Take it from us as longtime NY and NJ SEO specialists, every site has some highly conversion-friendly content that just doesn’t draw much traffic, and by linking to it from content that does, even if that content is more informative or entertaining than promotional, there’s a much better chance that a lot more visitors will find their way to it.
Then there’s the social media marketing aspect to consider. You need to be active on all the social sites that make sense for your business to start building internal links back to your profile and content on those sites.
Linking to yourself is too easy not to do!
The bottom line is, all links are effective, but internal links are a whole lot easier to gather up than links from other sites, and if used correctly, they can be just as valuable to your site.
One last tip: Go back to your old content and link to new, related stuff. Everyone links from new content to related content they’ve created in the past, but far fewer go back into their old stuff and update it with related links.
About Us: Climb The Search is a leading SEO agency in NJ / NY. We offer the total search marketing package, including website design, inbound marketing, and search engine advertising. At CTS, we help businesses grow, every day.