Every business and marketer understands how important it is to build genuine relationships with their customers and audiences. They know that you can’t just sell shamelessly and walk away anymore.
However, it’s become just as, if not more, important to cultivate an environment that encourages your audience to bond together and form communities among themselves, and content marketing is one of the best tools for doing it.
So, our NY / NJ content marketers decided to take a closer look at why C2C content is so important now and pass on some tips for factoring it into your plans.
Why is C2C-minded content marketing so important?
We’ve entered into a new era. People and platforms have evolved. They won’t stand for purely promotional content, and while being authentic is essential, it can be extremely difficult to get parts of your target audience to trust you regardless.
However, there are more channels than ever through which you can connect with them and, more importantly, through which they can connect with each other; they like doing that more.
So, while brands can and absolutely should use these platforms to build connections with their audience, they should also create content that encourages people to come together and share their passions, stories, and experiences with other, likeminded members of your audience.
People like that and will trust each other, so you need to do what you can to create content that not only encourages a sense of community, but allows those communities to form around passions and interests related to your brand.
How can you cultivate communities with your content?
First off, you need content that reflects your target audience’s passions, whether it’s for fitness, movies, cooking, etc. That’s the first and most essential step to making your brand into a platform where your audience can come together.
From there, you need to create conversational content, content that promotes discussion, even debate if the time’s right, so that people will feel compelled to discuss their reactions and feelings about it with others who consumed it.
Look, we all want to create content that people feel compelled to share and speak with others about simply because it’s that good, but we’ve been doing content marketing and SEO in NJ and NY long enough to know that that’s a lot easier said than done, and encouraging some conversation isn’t nearly as hard.
Also, user-generated content contests helps to build a sense of community by giving your audience a sense of ownership and camaraderie, and for some tips on doing that via social media, check out this post, How Social Media Marketing Can Help Generate User Content.
Ride the wave.
The bottom line is, no matter what kind of audience you’re targeting, they want to connect with other people who share their interests and passions, and there are more channels through which they’re doing that than ever before, channels you can create content for.
So, ride the wave and create content that encourages them to share their reactions and feelings because if your brand becomes a platform where your audience can come together to connect with other similar people, everybody wins.
About Us: Climb The Search, a leading SEO company in NY / NJ, offers the total search marketing package, including search engine optimization, website design, and social media marketing. At CTS, we help businesses grow, every day.