Live-streaming video production has quickly become a highly valuable tool for building relationships and sharing information with your target audience because it allows you to connect with them live, right then and there.
But if you’re still on the fence about its supposed valuable and effectiveness, our NY / NJ SEO specialists have been doing video production and marketing for a while now and they know exactly what makes live-streaming video so powerful. Read on to find out.
Why is it such a valuable marketing tool?
One of the biggest hangups younger audiences have with traditional ads is their perceived lack of authenticity. The fact that the sole purpose of these videos is to sell rather than to actually offer the viewer anything is glaringly obvious.
With live-streaming video, however, there’s an inherent authenticity, so they offer a new way to connect with the more evolved younger viewers. Think about it, it’s live, so virtually anything can happen.
In fact, many of the big brands experimenting with live-streaming video have stumbled on certain issues such as inappropriate and disruptive comments and they’ve had to figure out how to respond or adapt. The fact that they’re not abandoning the concept, however, should tell you a little about how much potential powerful they believe live-streaming video to have.
How can you use it?
First of all, there are so many applications for live-streaming video for internal uses alone, whether you want to use it for company meetings & announcements; training, team-building, or employee-appreciation purposes; or more creative functions like brainstorming sessions.
As for the external uses, you can do live product launches or demos, do tours or contests, provide live customer service, share live events, offer free giveaways, or use it as a damage control tool if there’s a product recall, disruption of services, etc.
You can also host live interviews, stream live group discussions, show customers how a product is actually made in real time, or give your audience a live glimpse behind the scenes of a project or of your workplace.
One thing we can tell you from our time in content marketing and SEO in NY and NJ is that considering that most of the current live-streaming platforms allow for real-time commenting, the videos that will find the most success will be conversational in nature, such as Q&As.
Be prepared for immediate feedback.
Like mentioned above, most of the current live-streaming platforms allow for real-time commenting, and while that presents a lot of new opportunities, it also presents a whole new set of risks.
You have to be able to respond and adjust on the fly and if you fail to handle developments and issues immediately, they could become a huge distraction and ruin the live-streaming viewing experience you’re trying to create.
That could mean simply having a slight delay, offering an explanation or pulling the video immediately when there’s a complaint, and/or appointing someone to be on standby, ready to handle any irrelevant or inappropriate comments.
The bottom line is that live-streaming video is a great way to connect with younger viewers and the uses for it are expanding by the day. So, the sooner you can start familiarizing yourself with the ins and outs the better. We hope this post helped.
About Us: Climb The Search, a leader in SEO in NY and NJ, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.