When you move into a new apartment or house, you set everything up—your furniture, decorations, etc.—to your liking, yes, but most people also factor in what others will think when they enter the space.
Will it be warm, welcoming, and inviting or uncomfortable and awkward? The point is, your unique arrangement, your layout, matters. It matters in real life, and it matters online.
As a NY / NJ SEO company that offers the total package of web design services, we know how critical the layout is to attracting traffic and converting visitors. So read on to ensure your layout’s doing the trick and not in need of a tweak or two.
Make sure the basics are obvious.
First of all, all your basic contact information, including your phone number, must be prominently displayed and easily accessible. For some general tips on choosing your typography, check out our previous post, Website Design Tips for Getting Your Site’s Typography Just Right.
It sounds obvious enough, but the truth is, far too many business websites still have cluttered homepages, and that’s a big issue. It’s not just about easy-to-find contact info either.
Remember, the point is to be inviting, not overwhelming. So whether it’s images or text, keep it to minimum. You don’t want to overload visitors as soon as they arrive. Try instead to make them want to continue exploring your site to learn more.
Divide and conquer.
Whether it’s the homepage or not, you need to try to organize your content into different sections. Again, you don’t want to overwhelm visitors.
So use each section for a different reason, to tell a different story or a different side of your story. Make sure there’s a certain amount of closure to each section.
That way, visitors will feel that they’re following a narrative while you get to highlight what’s most important about your company. We’ve been doing website design in NY and NJ long enough to know that telling visitors your story is a whole lot more effective than selling them your skills.
How’s the color and contrast?
Your site’s color scheme is very important and it’s not just about using the company colors; it’s about the emotional effects. For more on that, check out our previous post, Why You Shouldn’t Underestimate the Power of Your Color Scheme in Website Design.
Contrast is also very important to your layout and it’s not just about color. You can use differences in size, shape, placement, etc., to make navigation easier and your site more interesting.
Standout graphics, patterns, or brighter backgrounds can be used to draw attention to certain areas or to differentiate sections, and oversized buttons or buttons of a color found nowhere else on the page can be used to draw attention to them.
You can also use differences in the size and color of text, different styles of text such as headlines, blocks in paragraph form, bullet points, etc., or differences in the amount of space you leave between blocks of text to create contrast.
The one thing to keep in mind, though, is that you don’t want to diminish the effect, so when trying to make a certain element really stand out, apply the specific contrasting effect you use to do it just that once or only a few times.
Keep things consistent.
No matter how you create contrast to improve your website’s layout, you still need to maintain a strong level of consistency throughout your site. That’s always important.
The bottom line is, your website’s layout needs to make navigation for visitors simple and their stay pleasant. If they feel comfortable on your website, they may feel comfortable about doing with business with you.
About Climb The Search: A leading SEO company in NJ / NY, CTS offers the total search marketing package, including search engine optimization, content marketing, and video production. At Climb The Search, we help businesses grow, every day.