It’s been around for a relatively long time now. If you’re not familiar with the name, the hamburger menu is the little icon in the shape of three parallel horizontal lines that, when clicked, reveals the site’s menu.
We’ve been doing website design in NY and NJ for long enough to know that there are plenty of opinions about the hamburger menu’s value and effectiveness on both sides of the argument.
You just need to consider how it will affect your specific site before making any decisions, and to do that, you need to know the ins and outs of the hamburger menu.
It’s not just a mobile thing anymore.
The hamburger menu is an ideal fit for mobile users because it allows you to take advantage of the limited screen space of mobile devices. However, now it’s made its way onto desktop sites as well.
It was only a matter of time before mobile design elements started being used on desktop sites. After all, there are more and more mobile users than ever, so their preferences and behavior have become important influencers.
One thing’s for sure, whether you believe the hamburger menu is useful and effective or not, at this point, its use is widespread enough to make it immediately recognizable by most users.
Is it right for your site?
In our experience in web design in NY and NJ, the hamburger menu isn’t always right for every site. It depends on what industry you’re in, what you do in it, and the preferences and behavior of your target audience.
For instance, if your audience comes to your site to perform very specific functions, you may want to stick with a menu bar to keep those functions highly visible and easily accessible. Think out of sight, out of mind. You don’t want to hide the necessary navigational elements.
On the other hand, if your target audience comes to buy products and you want to encourage them to browse and to consume relevant, compelling content that will, hopefully, influence their decision, then a hamburger menu may be a good idea.
You can also keep high-traffic pages visible and your less frequented pages within the hamburger menu. The point is, you don’t want to add an extra step and complicate a simple action, but if you want to encourage organic discovery, the hamburger menu can help.
The hamburger goes well with minimalistic design.
The other thing about the hamburger icon is that it fits in with the minimalistic design trend, which is based around the concept that less is more. For more on that, check out this post, The Minimalistic Undertones in Website Design.
The bottom line is that the hamburger icon keeps pages simple and uncluttered, allowing you to show visitors only the few important details you want them to focus on.
You just need to decide if the hamburger menu is the best fit for your particular website and the people who visit and explore it, because trust us, it’s not perfect for every audience.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and content marketing. At CTS, we strive to help businesses grow, every single day.