Okay, so it’s not exactly breaking news. Ghost buttons, or those transparent, typically rectangular buttons with some simple text inside, didn’t just burst onto the scene yesterday.
We’ve been doing website design in NJ and NY for a while now, and we’ve watched the rise of the phantom button, firsthand. The only surprise is how quickly the ghost button has floated over to so many websites.
It seems to be either past or very close to the threshold of officially going from being a possible fad to a tried-and-true trend.
So, let’s take a look at where the ghost button came from, why it’s so effective and popular, and how it could help your company website.
How the Ghost Was Awakened
The seeds of ghost buttons were planted a while back, by multiple sources, in multiple places.
First off, it’s hard not to see Head-Up Displays, or HUDs, as an ancestor to ghost buttons. HUDs have been a part of military aviation for years, and the general public has been seeing versions of HUDs in movies and television for a while now.
This is when the data you’re looking at is displayed transparently, much like ghost buttons, in your viewpoint, so that your vision is not obscured and you don’t have to look away.
From there, when Apple redesigned iOS 7, the user interface used a flat design made up of what we now call ghost buttons, but what were then simply minimal buttons defined by thin lines.
Then, in 2014, a Tumblr blog, Websites with Ghost Buttons, first coined the term ghost button.
How the Ghost Has Won
The biggest reason that ghost buttons have become so effective and popular is that they’re the ideal fit for flat, minimalist web design, and trust us as longtime NJ SEO experts, that’s a huge trend at the moment.
The simplicity of ghost buttons lends them a clean, elegant look, and they tend to work beautifully with large, high-quality images behind them, but the truth is, their transparency allows them to work well with any design style you chose.
They’re also very easy to design and create with any graphic software, such as Photoshop or Illustrator.
How the Ghost Could Come Back to Haunt You
The one thing about ghost buttons is that, while their transparency offers some advantages, it can also make them hard to find, especially if you use the wrong color or photo behind them, and we all know how important visibility and ease of navigation is in search engine optimization nowadays.
On top of that, ghost buttons have gained steam quickly since they arrived, so simply implementing them may not be enough to separate your website from your competitor’s.
So, like any effective web design trend, you need to try and figure out a way to use ghost buttons in a unique way to stand out from the crowd, whether that means an unusual font choice, a high-quality original image as the background, etc.
It’s the little details that can make the biggest difference.
You wouldn’t think that a simple web design feature like a button would be all that important, but that just goes to show how critical every little detail of your website is.
Ghost buttons are the ideal fit for the minimalist web design style that has become so popular in recent years, they’re easy to create, and they work well with almost any style.
Just remember, they need to be large enough so that they’re easy to spot and placed on the right part of the page, and although they’re relatively new to the scene, it’s already imperative to use them uniquely to truly stand out.
One last bit of advice: Think carefully about your wording within the button. It must be clear and connected to the overall design in some way.
About Climb The Search: CTS has been performing first-rate SEO services in NJ / NY for years. We offer the total search marketing package, including inbound marketing, video production, and content marketing. At CTS, we’re committed to growing your business, every day.