Rich animations have been a relatively well-known way of making your site a little more interactive for a while, but businesses and marketers are now using them a whole lot more and in new and interesting ways. Why? How?
Well, as veteran SEO specialists who’ve offered the full package of website design services in NY and NJ for years now, it’s our business to understand why and how people are upping their animation game, so read on to find out what we’ve learned.
Why are rich animations so helpful?
First of all, like mentioned above, visitors want to have some control over their experience and how they consume content on a site when they arrive at it now. They don’t just want to be talked to and sold at anymore. That’s where animations come in.
If you use them wisely, animations can make your site more dynamic and help to enhance user engagement, increase interactivity, and tell your story the way it needs to be told to reach your target audience.
The question is, where and when? Because, trust us, you don’t just want to jam animations into your site any and everywhere you can. You need to first take the time to think carefully about where they can help the user experience most.
How can you use them?
More and more companies are using animations for scrolling now, as backgrounds, to keep users somewhat entertained while pages or content loads, or to reveal menus and navigational tools.
Rich animations are also being used more to display galleries or slideshows and many businesses and marketers are using hover animations to make their site experience more intuitive. Motion animations are also being used more to show products in motion and to make forms, CTAs, menus, etc., more visually appealing.
The key when using rich animations is to refrain from going overboard. Even if you’re feeling like you want to wash your hands of the minimalistic approach altogether—and for more on that check out this post, The Minimalistic Undertones in Website Design—that doesn’t mean you should go in the extreme opposite direction.
We’ve been in website design in NY and NJ for a long time and take it from us, if you get too heavy handed with animations, you’ll just end up confusing, distracting, or aggravating visitors. So, try to keep your use of animation motivated. Only turn to it when it will enhance your site’s story, personality, and/or experience.
Use animations to illustrate and guide.
The bottom line is, you want your site to systematically unfold like a good story, and rich animations can help to reveal or illustrate important details of that story and to guide the user down the desired path.
So, don’t use animations just to use them. Whether they’re small scale animations like hover tools or loading bars or larger scale ones like scrolling, you need to think carefully about where they can help your site most and go from there because, make no mistake, chances are they can help; it’s just a matter of how.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including search engine optimization, social media marketing, and inbound marketing. At CTS, we help businesses grow, each and every day.