As an SEO company that’s been doing website design in NY and NJ for a while now, we fully understand the importance of the color scheme of your site.
But today’s post isn’t about the overall importance of colors but the current trend of choosing smarter color schemes that don’t just connect with the brand’s identity but enhance the entire user experience as well.
Businesses aren’t just choosing their favorite colors anymore nor solely the ones within their logo, they’re putting more thought into the decision, and it may be a good idea to start thinking about following suit.
What is a smart color choice in website design?
First of all, different colors evoke different emotions and set different moods all by themselves and when you combine them they can work together to create entirely different moods and tones. You can learn more about that in this post, Why You Shouldn’t Underestimate the Power of Your Color Scheme in Website Design.
The point is that more and more brands are factoring the inherent emotional effects of colors into their web design now, and that’s not all they’re doing. They’re also customizing their schemes more now for specific objectives.
For example, a business that creates a lot of content in text form may make high contrast a priority when choosing their color scheme now so that it won’t be difficult for visitors to read, or they may use contrast to make important buttons stand out if that’s part of the goal.
And a brand that wouldn’t benefit much from bold colors or contrasting combinations and is solely concerned with ensuring that their site leaves a lasting impression may just want to use a design consisting of various shades of one dominant color.
How can you start making smarter color choices?
First off, try to think about your specific objectives for your site, its style and that of your content, and the feeling you want visitors to have when they arrive at it and leave. Don’t just go with the colors in the logo or your personal favorites.
And remember, making smart color choices isn’t just about striving to evoke the desired emotional effects, although that’s part of it, it’s about using your color scheme to further customize and enhance the flow of the entire user experience.
It helps to start small, meaning choose one or two colors to start building with at the most, and if contrast is a priority—which it should be any time when you want to draw attention to a certain area of the page—then two may be the better bet.
That way you can use different shades of the dominant color and create splashes of contrast with the other, and trust us, we’ve been doing website design in NY and NJ for years and there have been some dazzling designs that employed just two colors or less.
Get all you can out of your website’s color scheme.
The bottom line is, while you can still find success simply sticking to your brand’s established colors or your favorites, the color scheme of your website has the potential to help you in so many ways.
You must at least explore all avenues when making your decision. Consider how colors can help you to not just promote your brand but to enhance your site’s user experience and accomplish your specific goals. There’s simply too much potential power in color in web design to take the decision of your site’s scheme lightly.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including search engine optimization, search engine advertising, and social media marketing. At CTS, we help businesses grow, every day.