Businesses and marketers have been using rich animations of all kinds to enhance their site experience and make it more interactive for a while now, and for more on that, check out this post, Website Design Trend Alert: The Increasing Usage of Rich Animations.
Today’s post, though, is all about one specific kind of animation: the hover effect. We’ve been doing website design in NY and NJ for a while now and we can tell you that hover animations allow you to capitalize on a natural user intuition, so let’s take a look at why, and at how you can start using them.
Why are hover animations getting so popular?
Like mentioned above, hover animations are a great way to take advantage of something that comes naturally for the user, which is hovering over certain site elements.
It could be because they’re not sure that the elements are clickable, that they expect some type of additional information, or that they’re simply unsure about its function. The point is, users hover, which is why hover animations work so well.
They give the users the instant content they crave and therefore allow for a better site experience, and as we all know, content and site experience are everything these days.
How can you use them?
As an SEO company that’s been in web design in NY and NJ for years, take it from us, minimal designs are still all the rage. For more on that, check out this post, The Minimalistic Undertones in Website Design, but the point is that minimal designs aren’t going anywhere just yet, and hover animations can help in that area.
Because while simple designs offer their advantages, they also often end up being a little too simple, which can make things confusing for the user. Hover effects can be a great way of helping them out by letting them know which elements are clickable.
But the main attraction with hover animations is that they allow you to provide additional and helpful content to users in a very neat and elegant fashion. They allow you to get the point across, but only when the user seeks that specific point.
Use hover animations for the right reasons.
As you can see, hover animations are becoming popular for a reason, for a few reasons actually, and there are plenty of applications for them. For some more visual ideas, check out this post from Webdesigndev.com, 40 Image Hover Effects Made with CSS3.
However, like anything else in web design, don’t fold them into your plans just for the sake of doing it. Make sure you use hover animations to help your specific cause and site experience.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and social media marketing. At CTS, we help businesses grow, every day.