When just starting out as a business, of course your website should be one of your primary concerns, but there are certain things startups need to put more focus on.
The good news is, because you’re just starting your site, you’ll be able to sidestep the mistakes so many others have made and continue to make and end up with a site that’s designed to give visitors the kind of experience they want right now.
That is, of course, as long as you pay close attention to the aspects of the process that startup companies need to focus on and as SEO specialists who’ve been in website design in NJ and NY for a while now, we know what they are and thought we’d pass on a couple of them.
Make user-friendly navigation a top priority.
Too many businesses that are just starting out focus the majority of their attention on the fun areas like images and colors, but while those elements are important, they won’t matter much if visitors become frustrated or confused when trying to get around your site.
So, for starters, remove any and all unnecessary clutter, put the most important content above the fold, try to use universally recognizable symbols and icons, and make all menus and buttons as visible and easy-to-use as possible.
You also need to organize your content and for more on that, check out this post, Tips for Making Your Content Marketing More Digestible, but the point is, user-friendly navigation is key and you’re better off focusing on that than the flashier elements.
After all, the simpler the better these days when it comes to web design, so try to embrace that, especially when starting out. Keep things simple and make sure visitors can explore easily, even intuitively, and you’ll have a much better shot at success.
Don’t lose sight of your identity.
We know, it can be difficult to keep your site design in line with the visual identity and style you’ve already established or are trying to establish with the other arms of your marketing strategy, especially when designing your own site or trying to be very hands-on.
There are so many options in terms of colors and layouts that many startup businesses end up getting a little carried away and choose elements that don’t really connect with their overall brand identity or style in any way.
Consistency is key across the board in both search engine optimization and website design and it’s even more critical when you’re just starting out because no one has any reason to believe you’re credible or trustworthy.
So, make sure you keep your design consistent with the identity you’re trying to strengthen or create and refrain from giving in to any urges to stray too far from it.
You may need some help.
Lastly—and we’re not just saying this because we’re an SEO company that’s been doing website design in NY and NJ for years now—you’ll likely need to enlist some outside help.
The process can take a lot more time and effort than you may think and outside help will relieve you of much of the work and stress, allowing you to spend your time running and improving your business.
These are just a few of the things startup companies need to pay extra special attention to, but just remember, you have a chance to avoid all the common mistakes, so try to start out on the right foot. Good luck!
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including inbound marketing, search engine advertising, and social media marketing. At CTS, we help businesses grow, every single day.