You can’t underestimate the importance of the typography on your website.
After all, if internet marketing and search engine optimization are all about consistently creating high-quality content for your target audience now, then it’s crucial that they can read it when it’s the written kind.
Now, we’ve been in website design in NJ and NY for long enough to know that you can use your typography to perform more than just its basic function.
So, let’s take a look at what you need to keep in mind nowadays when choosing the typography for your website so that your content is both functional and attractive to all members of your audience.
What You Need to Keep in Mind
First of all, it’s not just about it being readable nor is it as easy as choosing a clear font and calling it a day. You need to consider load time, how it fits in with other elements of your website design, the preferences of your target audience, etc.
You need to be mindful of the background to ensure your text stands out too and, while the content obviously needs to be readable, it also needs to be attractive. Online users have notoriously short attention spans.
It’s all about how you space out your thoughts. Don’t create large chunks of text; break them up into smaller pieces with contrasting sizes, styles, etc.
Also, just like any other aspect of your web pages and the content on them, your typography should support or enhance your overall brand identity.
It needs to fit in with your voice and personality, in color, contrast, font, size, etc. That’s how you build consistency, and consistency builds trust.
As Far as Fonts…
Serif fonts have become very popular, both for headlines and body portions of content, but trust us as NJ SEO experts, you shouldn’t be afraid to choose a font that’s not being seen or used so much.
Your font choice, like any other element of your website, has the power to set it apart from the competitors’, as long as it’s readable of course.
Just keep the number of font choices down to about 2 or 3. Any more than that and web pages tend to start to look a little cluttered and confused. And if possible, try to choose fonts or typefaces that work well together and complement each other.
Don’t Forget Size and Color
From there, you need to consider the size and color. Many sites use generally larger text now and, as long as you have a responsive design that allows your site to adjust for smaller screens, that works.
Also, just as you can use the style to emphasize certain points in your content marketing, you can do the same with the size of text, as well as the color.
On that note, when it comes to color, it needs to stand out from the background and be easily readable, first and foremost. And if you want to go a little outside the box, just try to keep the colors consistent with your brand identity and website design.
The bottom line is, you shouldn’t underestimate the importance of the typography on your website. You need to consider every necessary factor to ensure your text attracts the eye, is easy to read, and, hopefully, is hard to forget as well.
About Climb The Search: A full-service SEO company in the NJ and NY area, CTS offers the total search marketing package including inbound marketing, search engine advertising, and video production. At CTS, we help businesses grow, every single day.