When it comes to web design, you should constantly be looking for new ways to create a more engaging and immersive experience for visitors, and parallax scrolling is worth looking into for exactly that reason.
When used for the right sites correctly, parallax scrolling can be a great way to draw visitors into your website so that they want to learn more and explore, but make no mistake, there’s plenty of room for error.
And we’ve been doing website design in NJ and NY for long enough to know that some trends are worth taking the time to learn the ins and outs of while others aren’t worth the effort. Parallax scrolling is one of the trends that deserves a closer look.
What is parallax scrolling?
Parallax scrolling is a 3D effect that can be applied to your website. It’s the result of the background image moving at a slower rate as the user scrolls than the foreground image(s).
The background is essentially revealed slower than the rest of the content on the page and it has a somewhat unique effect on the user experience. Check out some of the best examples in this article from Creative Bloq, 50 great parallax scrolling websites.
Like mentioned above, it can be incredibly powerful if done right, however, that power can easily be mishandled, rendering the parallax scrolling effect disorienting and overwhelming.
How can you use it to help your website design?
First off, parallax scrolling works best with long-scrolling sites because it livens up the scrolling process and it’s especially effective when the site design leans toward the simpler side. That way, the effect enhances the experience without disrupting it in any way.
From there, the best bet is to sprinkle the visual effect into your design. Use it to make certain areas of the page or pieces of content stand out and use low-key, unobtrusive foreground elements to tone down the effect.
Also, remember, the background is revealed at a slower rate than the foreground in parallax scrolling, so try to use that aspect of the effect and the inherent element of surprise it presents to your advantage, whether you reveal an image at an unexpected moment or a timely block of text to evoke some laughs.
It’s a great way to grab visitors’ initial attention and create a sense of anticipation. They’ll not only remember what was revealed to them because of the unique way in which it was done, they’ll also wonder what other tricks you have up your sleeve.
It’s one of the best ways to draw them in.
Take it from us as SEO specialists who’ve done website design in NY and NJ for a long time now, there are a lot of reasons that make parallax scrolling a truly effective tool.
It adds a genuine sense of depth to a webpage and, while if used incorrectly or too much the effect can be overwhelming, if used for the right reasons in the right places, it can be an incredible way of drawing visitors deeper into your site and content and leaving a more lasting impression.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and social media marketing. At CTS, we help businesses grow, every day.