As visually driven content continues its rise in popularity, whether it’s with mobile users, on social media platforms, etc., it’s become increasingly important to know how to get your message across in a purely visual fashion.
If you can take photos, take photos, if you can create content via video production, go for it, and if you can’t but you can afford to reach outside your business to do it, it’s worth it.
The point is, we’ve been creating video in our time in SEO in NJ and NY for long enough to know that there’s no doubt about the potential power in visual content anymore; it just comes down to how well you can communicate visually to your target audience.
Draw the audience in closer to your company’s personality.
One of the best approaches to visual content marketing of any kind, no matter what industry you’re in, is to use the content to showcase your company culture.
It’s difficult, often impossible, to get your company’s personality and voice across to your target audience with solely written content, and make no mistake, those things are very important to any potential customer.
Nowadays, it’s all about gaining trust through transparency, whether you do that with behind-the-scenes photos and/or videos of your workplace and employees, photos and/or videos of related interests or topics, etc.
The bottom line is that the first step to effective visual storytelling is knowing what kind of content to create, and content about your company culture is a good place to start.
Encourage the audience to generate some content for you.
One of the biggest reasons visual content has become so important in internet marketing is that so many major social media sites have either adjusted to or have been created solely for the exchange of visual content, such as Instagram.
One of the advantages about that is that it gives you or your SEO specialists a chance to encourage audience-generated content through your social media marketing efforts.
Share, tag, and like their posts that are related to your brand and/or industry to show your appreciation and to encourage them to continue creating their own content. It’s a great way to strengthen your relationships with your customers and to build new ones.
Use images that tap into the senses.
Another aspect of visual content that no other type can match is its ability to appeal to the senses, and that’s not something you should underestimate when trying to tell your story visually.
Take it from us as NJ SEO experts with plenty of experience with visual content, you need to consider images and videos that exhibit some type of texture or that consist of colors that evoke an emotional or psychological reaction.
For more information on the power of color, check out our recent post, Why You Shouldn’t Underestimate the Power of Your Color Scheme in Website Design, but the point is, visual content’s ability to appeal to the senses is unmatched, so take advantage of that.
It’s no longer about if you should create visual content, but how.
Visual content’s become too valuable a tool to leave in the tool box or to fail to start using at all. However, that doesn’t mean every marketer or business owner knows how to use it correctly either.
There are certain advantages you simply cannot afford to overlook, and if you use visual content the right way, you’ll reap rewards that no other form of content could generate.
About Climb The Search: A leading SEO agency in NJ / NY, CTS offers the full package of search marketing services, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.