Building social media campaigns has become a critical part of internet marketing, but we’ve gotten to the point where simply posting consistently and responding to a comment once in a while is not enough.
We’ve been an SEO company in NY and NJ that’s offered social media marketing for a while now and trust us, a great way to start injecting your social marketing plan with some new life is to start telling stories to your social audiences rather than just promoting at them.
It’s a great way to catch attention, add some originality, and stand out from the competition. So, let’s see what it takes to go from just a social media marketer to a genuine social media storyteller.
Use basic story structure as a template.
When telling stories, it’s as much about how you tell them as it is about what’s being told. You need to find a good rhythm and pace, and using basic story structure as a guide can help.
While every story, of course, has a beginning, middle, and end, you can break dramatic structure down further using Freytag’s pyramid into the exposition, rising action, climax, falling action, and finally the resolution.
Now, while you don’t have to strictly follow this formula for each and every post, you can still use parts of it to help build suspense in your social media content so that there are peaks and valleys of intensity in your posts.
Even if you create a series of posts and post them in sequence to create some kind of story, you can still use the basic story structure to help guide you.
Personalize your stories.
A big part of a story being truly immersive is its having characters and experiences that the audience can actually relate to. That way, the story will grab their attention and the audience will feel more invested in the content.
So, when trying to become a good storyteller on social media, you need to try to create stories with characters, actions, and events that your target audience will be able to connect with on a personal level.
And in our experience in SEO in NY and NJ and in social media marketing, we’ve learned that one great way to personalize your social storytelling for your target audience is to create stories around local events or happenings.
While most small to medium sized businesses can’t compete with big brands when it comes to capitalizing on national events in their content marketing, they can apply the same concept on a local level while, at the same time, personalizing their social stories.
Show them your stories.
Nowadays, many brands, especially the big ones, understand the importance of social media storytelling and are doing it, so one way to help your stories stand out from the rest is to use original visual content.
Modern audiences, especially the younger portions, often prefer easily digestible content when there’s an option. So try to infuse your social media marketing with visual stories, whether it’s a quick company story video, behind-the-scenes photos that tell your staff’s story, etc.
For more information and some tips on visual storytelling, check out this recent post: Visual Storytelling Tips to Boost Your Content Marketing.
People need to buy into your brand before they’ll buy anything else.
The bottom line is that, while you want your target audience to absorb certain content pertaining to your brand in your social media marketing, whether it’s statistics, concepts, colors, etc., that becomes a whole lot easier when there’s emotion involved, and that’s what good storytelling should accomplish.
People don’t just buy products and services without first buying into the brand first, and by infusing your social media marketing with good storytelling, you’ll get your target audience emotionally invested in your brand.
About Us: Climb The Search is a full-service SEO company in NJ / NY. We offer the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.