Ever heard of the five-second rule?
Well, when it comes to making a solid impression to first-time visitors to your website, you don’t have nearly the same amount of time customarily given to food that’s been dropped onto the floor before it’s deemed inedible.
In fact, forget the five-second rule; try the two-tenths-of-a-second rule instead.
That’s right. According to research performed at Missouri University of Science and Technology, that’s how long it takes for users to form a first impression of a website.
That’s it. In less than a second, most users have already formed a favorable or not so favorable view of a company or organization.
So, let’s go over a few things you or your SEO specialists need to remember to ensure that your website says what it needs to say to the right people fast enough for them to form a favorable view of your business or brand.
Your homepage isn’t the only place you need to make a good first impression.
When most people think of first impressions of their website, they tend to think of their homepage, and they’d be correct. However, as longtime NJ SEO experts, trust us, that’s not the only page that needs to be considered.
Any landing page, which is any web page that other sources are directing traffic to, needs to make a good first impression, and do it quickly.
That’s why it’s not always about simply giving visitors a general breakdown of your company, telling your company story, or sending your overall brand message. If it’s your homepage, then that’s great, but if not, you may want to reconsider your approach.
Every landing page needs to live up to the specific expectations that have been set.
If they clicked on the link to your site for more information on a specific topic and then, when the arrive, they instead find generic, purely promotional content marketing with the specific topic buried somewhere underneath, you can’t expect them to stick around too long, much less convert.
Use your visuals wisely.
The same Missouri S&T studies showed that certain areas of web pages tend to attract and hold the eye for longer than others.
For instance, the company logo, navigation menu, main image, and social links all held the visitor’s eye for relatively longer periods of time.
So, you need to consider where and how this kind of visual content is displayed. Also, as always, you need to consider the specifics of your target audience.
Some of these visual elements are more popular among certain audiences than others. Social media marketing, for instance, works especially well with young adults, which is why the social links tend to draw and hold their eyes more.
We’ve been doing website design in NJ for a long time and, from there, all the basics still apply, such as using pleasant colors, easily readable written content, and relevant and appropriate high-quality images.
Also, avoid cluttering the page with visual content. Keep things simple and allow your design and content to work together seamlessly.
You’ve got them right where you want them…
The whole point of search engine optimization is to drive the right kind of traffic to your website. However, if you fail to make a good impression when that traffic starts flowing in, it’ll all be for nothing.
You need to grab attention in the right way and keep it, and you need to do it fast…literally in less than a second. It’s not easy, but necessary nonetheless.
Just remember, your website’s homepage isn’t the only place in which you need to make a good first impression to your audience. All landing pages must live up to the specific expectations that have been set.
From there, be careful with how you use your visual content. Keep things simple as visuals tend to grab and hold a lot of user attention. And, of course, do what you can to keep loading time low and site navigation easy.
The bottom line is, you need to do whatever it takes to ensure that you make a good first impression when visitors arrive at your site, no matter how they got there.
At that point, you’ve got them right where you want them. It’s the time to grab their attention and draw their eye, not the time to let them down with eye-rollingly boring or irrelevant content.
About Us: Climb The Search has been a leading SEO company in the New York / New Jersey area for years. We offer the total package of search marketing services including inbound marketing, video production, and search engine advertising and we’re 100% committed to growing our clients’ businesses, each and every day.