With April 21st fast approaching, the day when Google starts using mobile-friendly factors as ranking signals, every internet marketer and SEO specialist knows they need to go mobile if they haven’t already.
We’ve recently posted some information about what Google advises you to do, which you can check out here: Google’s Stance on Mobile SEO and Advice for Mobilizing.
However, with some already dubbing April 21st Mobilegeddon, we felt that people could use a little more advice when it comes to preparing for the big day.
So, we’ve compiled a list of elements and search engine optimization tactics that are usually found on successful mobile websites to help you ready yourself and your brand’s website for what some are calling, Mobilegeddon.
Think about the limits of size and space.
It seems obvious, but with all the fancy advice that’s been floating around out there since Google made their big announcement, many people may overlook the more basic elements.
It’s no secret that smartphone screens and the screens on almost every mobile device are smaller than desktop screens. So, you need to make sure to make your text big enough so that visitors don’t have to zoom and resize to make it out.
It’s not just the text size you need to consider either. The smaller screens mean everything tends to cluster together. That can make it difficult for users to click on certain links.
So, be sure to leave ample space between all your links so that visitors don’t keep clicking the wrong link. Trust us, we’ve been doing SEO and website design in NJ long enough to know that visitors will only put up with that for so long, and then they’ll be gone before you know it.
Lastly, as far as size considerations, you need to think about width as well. If your web page layout extends the page out past the edges of a mobile screen, mobile visitors will need to scroll. Odds are, they’ll go somewhere else before doing so.
If possible, go with a responsive design.
Again, while these factors may seem obvious to some, they still form the fundamental needs of a mobile website. In the end, a responsive design is the way to go, if possible. For more on that, check out our recent post, Why It’s Time for a Responsive Design.
The bottom line is, this is probably the first of many updates in terms of mobile search and ranking signals. A responsive design gives you the best shot at keeping up with the mobile evolution moving forward.
About Us: Climb The Search is an NJ SEO company that offers the total package, including inbound marketing services, website design, content marketing, and video production. We’ll use every tool and tactic availble to help your business grow because…Your Success Is Our Success.