When you find the right idea for a piece of content, at times, it feels like the stars had to align for that to happen.
Coming up with relevant and worthwhile ideas is not an easy process, but it’s entirely necessary. You can do all the content promotion you want, but with a bad idea at the center of it all, it won’t matter much.
One way you can help yourself come up with ideas worthy of developing for content is to set up brainstorming sessions, but take it from us as NJ SEO experts, as productive as they can be, they can also quickly unravel into colossal wastes of time.
So, we put together this little guide for setting up brainstorming sessions that will consist of the right people and stay focused on the right things.
Invite the right people.
Right off the bat, you need to make sure you get the right people on board for your content marketing brainstorming sessions, and that means only those with a mind of their own.
You don’t want to invite people who just sit there and yes everyone to death. You need creative thinkers, not fearful ones who will blindly agree with any suggestions.
And don’t just look to your content development or marketing team either. It can be helpful to look to other departments and areas of your organization because, sometimes, a little outside perspective can go a long way.
You also want people who will come prepared, meaning they’ll do some thinking on their own before the session begins, because while it helps to go in with an open mind, a completely empty one won’t do anyone much good.
That’s why everyone who’s coming should know about the topic and the objectives beforehand so they have a chance to take some time and think about it all on their own. That way, they’ll come to the session with something to offer.
This also helps to avoid the issue of settling on one person’s idea simply for a lack of any feasible alternatives, but the bottom line is, when people show up blank like this, the session often follows suit.
Lay down some rules and parameters.
It’s important to remember that a brainstorming session isn’t the same thing as a free association game, which is why you need to lay down some ground rules and parameters.
You need to give the session a specialized focus to keep the thinking and conversation on track, and you must minimize the distractions as well, prohibiting electronics and other potential interruptions.
Once the session is underway, take pictures or good notes and, if you have large groups, keep in mind that you may need to break down into smaller ones and then have each report back.
From there, be open to everyone’s ideas, try to see the possibility in ideas that aren’t fully formed yet, and take a break once in a while to let the dust settle.
We’ve been an SEO company in NJ and NY long enough to know that a bad idea from a week ago may have something new and refreshing to offer when you look back at it.
The bottom line is, brainstorming sessions can be a huge help when it comes to finding compelling, informative, shareable content ideas, but you need to make sure you take the necessary steps to keep these sessions focused and attended by the right people.
About Climb The Search: CTS provides first-rate SEO services to the NJ / NY area. We offer the full array of search marketing services including website design, search engine optimization, and inbound marketing. At CTS, we strive to help businesses grow, every day.