While there’s a lot that goes into designing a video production so that it can captivate viewers and leave a lasting impact on them, one element that you shouldn’t underestimate, yet that many often do, is the thumbnail.
The thumbnail typically serves as the video’s introduction and, as longtime NY and NJ SEO experts and marketers, take it from us, a well-crafted thumbnail that’s been customized for your brand, content, and target audience can be the difference maker between someone watching your videos and moving right past them.
Show faces showing emotion.
If your video is interview based or simply includes human beings, which they often do, sometimes the best bet for the thumbnail is to use an image of the lead’s face or of one of the other faces in the video.
Not only will this help the thumbnail stand out and be original, but it will also evoke emotion from viewers, especially if you use a shot of the actor or video subject’s eyes conveying some type of emotion.
Using a close up of a human face experiencing an emotion is one of the best ways to hint at the heart and soul of your video and to start tugging at the heartstrings of your audience at the same time.
The point is, like with any content marketing, if you can evoke emotion, even just a little, through your video thumbnails, viewers will feel far more inclined to watch the video to discover what it is about it that is making them experience that emotion.
Now, if your video isn’t interview based or simply contains a good deal of action, you may want to use some of that action for the video’s thumbnail instead and, when taking this approach, the more action-packed the image the better.
Whether it’s of a product being made, of the aftermath of a product/service having been used or applied, etc., by capturing some type of action in progress for your thumbnails, you’ll be encouraging viewers to discover for themselves what, exactly, is happening or how that action will come to its completion.
Now, you’re probably wondering what to do if there’s both an action element as well as an interview segment in your video, and we’ve been in marketing and SEO in NJ and NY for long enough to know that you need to decide, based on the content, which deserves to be showcased in the thumbnail.
Remember, one of the primary functions of the video thumbnail is to accurately convey the subject and tone of the video’s content, so you need to decide if the interview or the action is a better indicator of what to expect from the content for potential viewers.
Think about bright colors and branding.
You can get your thumbnails to stand out from the pack simply by using bright colors in them, or by tweaking the color hue and saturation in a graphics editor to make the image a little more unique.
Now, you don’t want to get carried away and render the thumbnail tacky because potential viewers will take that as a sign of the video’s quality or tone. So, play around with the color filters and start by making small changes. You’d be surprised how even a few slight adjustments are often enough to make the image stand out.
From there, it’s always a good idea to try to achieve some level of consistency in your thumbnails to help build brand awareness, whether you do it with a signature color, by including your logo, etc.
A great thumbnail won’t mean much if the content that follows it is worthless.
So remember, while you want your video thumbnails to stand out from the pack, they also need to be telling in terms of the video’s story, even if it requires the use of some text over the image. Whether it’s just the title, a couple keywords, or a piece of the narrative, providing the viewer with some context is crucial.
From there, like always, you have to make sure that no matter which route you take when creating your thumbnails, the image is clear and any text readable on all devices and that a video filled with relevant and engaging content follows when they’re clicked.
About Us: Climb The Search is a leading SEO agency in NJ / NY. We offer the full package of search marketing services, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.