Single-page websites have their advantages. For instance, they’re inherently simple and they tend to be a great fit for mobile users, which is all the more important these days.
But as SEO specialists who’ve been doing web design in NJ and NY for a while now, we can tell you that you need to be careful in terms of how you go about optimizing single-page sites, as they present a different set of challenges than traditional site architectures.
Treat sections like separate web pages.
Conventional wisdom says it’s best to take a multi-page approach to your website design because it makes things easier on web crawlers, but that doesn’t mean that a single-page design doesn’t have its own advantages, nor that you can’t take measures to address that issue.
You just need to treat each section as a separate web page with a specific purpose. Make sure they’re paginated and classified as separate, create optimized anchor links for them, and select different keywords to use in each section’s headline tags, image alt tags, and within the content itself.
You obviously need to think about the user experience in terms of how you arrange the page and content as well, but the point is that it’s critical to treat each section of your single-page site as its own separate page, and to create and optimize your content accordingly.
Keep things consistent.
Any business or marketer should know, by now, that high-quality content is king, and that the supply of that content needs to be consistent, for the sake of both users and the search engines. So, how do you address that with a single-page website?
First off, there’s nothing wrong with creating a separate blog page on which you can consistently supply content to your audience, but you should also keep certain sections, such as your testimonials, customer feedback, and portfolio, updated.
Take it from us as longtime SEO experts who’ve been doing web design in NY and NJ for years, just because you take a single-page approach to your site, that doesn’t mean that it should be static. You may just have to adjust how you go about updating and supplying content. To get some visual ideas, check out this post from 1stWebDesigner, 50 Modern Single Page Website Design Examples.
Liven things up a bit.
Perhaps the greatest advantage of single-page sites is their simplicity, but that’s also part of the problem some have with them. Users can grow bored with all the scrolling if there’s nothing there to spice things up, and search engines appreciate some diversity.
Again, the arrangement of the content is key, but you may also want to sprinkle in some videos, images, etc. People who are used to having to jump around to different pages to find the content they’re seeking will appreciate being able to find it all in one place.
Parallax scrolling—a 3D effect resulting from the background image of a page moving at a slower rate than the foreground image(s) as the user scrolls—can also be a great way to liven up the experience. For more on that, check out this post, Website Design Tips for Doing Parallax Scrolling Right.
The search engines have adjusted…
As you can see, single-page websites call for a different approach to search engine optimization and design, but that shouldn’t deter you from utilizing the style if the circumstances call for it.
And the good news is that Google and the other search engines have gotten much smarter and better at dealing with single-page sites. They see a point to the design and have adjusted, so should you.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including inbound marketing, search engine advertising, and social media marketing. At CTS, we help businesses grow, every day.