It’s no secret that you need to factor the behavior, preferences, and expectations of mobile users into your marketing plans now, heavily. If you don’t, you’re simply hurting yourself.
And take it from us as NY / NJ SEO experts, it’s not just about the big changes to your search engine optimization strategy and site layout either. You need to factor mobility into every aspect of your plan, including any online forms you ask users to fill out.
Keep things as simple and condensed as possible.
First of all, when it comes to designing online forms for mobile users, keeping the forms as short and easy to use as possible and keeping text and buttons large enough for mobile devices is key.
From there, though, it’s critical to keep everything efficiently organized and condensed. For instance, you don’t want to create three separate fields for people to fill in their full name if you can condense the action into one box.
And that goes for every field you’re thinking of including in your form. Consider the necessity and value of it before including it, because the bottom line is, if certain fields get unnecessarily complicated to complete, mobile users won’t complete them.
If they need to pick a date, use a calendar.
No matter what industry you’re in nor what you do in it, online forms often require the user to choose a date, and that’s another aspect you can make easier for the ones using mobile devices.
Rather than forcing them to scroll through a bunch of small text on a drop-down menu, which can be a challenge when using mobile devices, allow them to use a calendar to pick their date instead.
It’s much easier to choose a date that way, and the same goes for any and all buttons in general. We’ve been in website design and SEO in NY and NJ for long enough to know that those kinds of elements must be large and clear enough to see and work with, or mobile users will bail before the form is completed.
Don’t be picky, but be up front.
When users take the time to fill out a form only to get an error page at its completion because something wasn’t entered the right way, guess what, chances are they’ll leave before doing it over your way. So, try not to have a your way. Instead, try not to be too picky in terms of how users enter information. Allow them to do it however they prefer.
From there, it’s imperative to be up front with the users you’re asking to fill out your forms. They need to know why they should fill it out and that their personal information will remain private.
So, let them know about the measures you’re taking to keep their details safe and also about what they’re going to get out of filling out the form, whether it’s a special discount, free trial, etc.
They need to trust you to give you their information.
The bottom line is that any forms you’re asking mobile users to fill out must be simple, clear, and efficiently organized. Buttons need to be big enough to see and press and you can’t be too picky about how information is entered.
And remember to be clear as far as why users should take the time to fill out the form and the safety of their information. They need to trust you, and they need to know why they should take the time to do so. It’s up to you to let them know.
Lastly, it can he helpful to show step numbers so users know where they’re at, and always test out your forms to make sure they’re working correctly. For some more tips, check out this post from Speckyboy Design Magazine, 10 Methods for Optimizing Your Forms for Mobile Devices.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including search engine advertising, inbound marketing, and content marketing. At CTS, we help businesses grow, every single day.