Whether you’re already using video on your company website or not, if you haven’t yet woven it into your social media marketing strategy, you’re missing out.
It no longer matters what industry you’re in nor what your company does in it, parts of every target audience are using social media in one way or another, and social media communities love video content.
As an SEO company in NJ and NY that offers the total package of video production services, we know a thing or two about how to use video to connect with social media audiences, so we put together this little guide for doing just that.
What kinds of videos should you post?
For many business owners and marketers, it’s easier to know what kind of content to post on company websites. Homepages get the customary company overview video, product pages get the demo videos, etc., but when it comes to creating video content for social media marketing purposes, many businesses don’t know where to start.
The truth is, the objective should be the same as it is when coming up with any content marketing plan: to produce either relevant, informative content or relevant, entertaining content.
You can create classic “talking head” style videos, interviewing informative members of your company or industry, you can create a music-driven videos using photos of your latest project, or you can make how-to videos about a product or about choosing the right product.
Then there’s the video tour option, whether you tour a project or worksite or your workplace. You can make some behind-the-scenes videos at your workplace or a worksite or even create videos that tell your employees’ individual stories. People like to know the real personalities that populate a business.
Use your audience’s voice as well.
Social media platforms are also a great place to showcase your previous happy customers with testimonial videos, but that’s not the only way you can achieve video content with your audience’s voice.
One of the cornerstones of social media is content sharing, so you should do all you can to get your target audience to start creating and sharing their own video content related to your brand or industry.
Then, as always, you should like, share, and tag their posts. That way, you’ll not only get relevant content, but also stronger relationships, and take it from us as NJ SEO experts, that’s not a bad deal.
However you do it, you need video content on your social pages.
The bottom line is that video can help you establish and enhance your brand identity and authority, it can help you build trust and credibility, and it can humanize your company, on any platform, and social media is no different.
It’s just that if there’s one thing about marketing of any kind that hasn’t changed, it’s that you need to go where your target audience is, and they’re on social media. So if you can, you should get video content on there too.
About Us: Climb The Search is a full-service SEO company in NJ / NY. We offer the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, our mission is to help businesses grow, each and every day.