Any content creator knows the feeling, when you find the perfect topic for your latest piece of content and it’s like the Hoover Dam has exploded; the ideas just start pouring out.
However, what any content creator also knows yet few others know, is how much time it can take to get to that point, how many bad ideas it sometimes takes to get to that good one.
As an SEO company in NJ and NY, we know full well how important, and time consuming, coming up with topics is when it comes to the content marketing process. So check out these tips that may help speed things along.
Don’t be afraid to look inward.
No one is born knowing anything and everyone has to start somewhere. So, like everyone else, you’ve made your mistakes, no matter what business you’re in and you shouldn’t shy away from discussing them.
It’s like they say, you can make as many mistakes as you need in life, as long as you’re not making the same ones again and again.
As long as you’ve learned from your mistakes, then they’re actually ideal content topics. They’re authentic and will be genuinely helpful in that you can help your audience avoid having to make the same mistakes you made.
So pass on the valuable lessons you’ve learned in the past. Your audience will appreciate it, they’ll appreciate your authenticity, and they’ll, hopefully, take that as an indicator of your brand’s overall authenticity. You don’t have to be an expert in search engine optimization to know that’s a good thing.
Don’t hesitate to look backward.
Take it from us, we’ve created a lot of content in our time in SEO in NJ / NY and you can’t underestimate the power in looking back at your own old content for fresh ideas and, remember, you shouldn’t be afraid to correct yourself if need be.
There may be updates you can make, new angles you can take, new developments you can explore, etc. And if you’ve adjusted your viewpoint on the subject over time, you can address that, and also how and why that happened.
And if you see that a particular piece of content has performed very well with your audience, then it’s probably ripe for an update or addition. You know your audience sees value in the topic, so they’ll likely see value in more information about it.
Keep a close eye on your audience.
You absolutely need to keep track of any comments, questions, or concerns coming from your audience. Whether you’re producing content via video production, through images, in a blog, etc., keep an eye on what people are saying about it.
Right off the bat, if you see a question, that right there could be the perfect topic for your next piece of content, and if you’re not getting many comments, check out your competitors to see what kinds of things their audiences are talking about. It’ll be just as relevant to your audience.
The same goes for any questions or concerns you come across within your emails or in person at your place of business or at any industry events and, from there, don’t forget about social media. Keep a close eye on what your audience is discussing on these sites to get a feel for the kinds of topics they’d appreciate and find value in.
The bottom line is, when trying to come up with topics for content, topics your target audience will appreciate, you can’t hesitate to look everywhere, including into their comments and concerns and into your own history and content as well.
About Climb The Search: A full-service SEO company in the NY / NJ area, CTS offers the total search marketing package including website design, inbound marketing, and social media marketing. At Climb The Search, we help businesses grow, every day.