Today will serve as a testament to the power of Google, social media, and the internet in general. It’s election day across the nation, and these pillars of technology have stepped up their efforts to get more people to the polls.
Ever since the 2000 presidential election, so many young voters have remained jaded about the entire voting process. When you combine that permeating emotion with the fogginess that’s always surrounded the process in general, you end up with little incentive driving people to the polls.
That’s why the efforts of Google, Bing, and various social media sites to get people voting again, shouldn’t go unnoticed. It’s good for our country, of course, but it also speaks volumes about the power of these new technologies, and how beneficial the affordable SEO services used to leverage them can be.
We’re not saying the whole voting process is going to change overnight, but there will be a positive increase in interest and a tangible effect. That much is all but guaranteed.
In the end, it will serve as another reminder that when you use these new tools wisely, in any walk of life, the possibilities are limitless.
Google’s doodle makes things a lot more convenient.
Today’s Google doodle includes a link to important voter information such as where to vote, how, what identification may be needed, and who is on the ballot. It also has easily accessible channels in which the user can follow election search trends and keep track of the results.
Google even has a page specifically set up for elections. This provides a sort of one stop shop where potential voters can find the latest news and videos about the various candidates.
Bing has also developed their own election guide. It wisely contains state-specific details for search queries, as a large part of the overall problem in voter turnout is the disparities in the ways different states handle the voting process.
This kind of help from search engines, these kinds of innovations, show a clear indication of the way people seek and receive information these days, and what needs to be done to cater to these new channels.
The effort put forth by these giants should serve as cold, hard evidence of the influence that these platforms, and the affordable SEO services used to leverage them, have on people. And social media is no exception.
Social media is bringing new meaning to the word influence.
Like Google, Facebook has a dedicated election page. Their’s contains information about who’s liking or talking about a candidate. It functions as a giant open forum for people to come and get information about the voting process and to formulate new ideas about the candidates.
This is the kind of tool that only a modern platform like Facebook could offer. It doesn’t just aim to get more voters to the polls, but to get more educated voters to the polls. More educated voters at the polls mean good things for everybody.
More people than ever use sites like Facebook and Twitter to follow political figures. Where they used to meet with friends to discuss things like political opinions or a candidate’s personality or past, now they do so on social media.
It’s not just the tools, but who’s using them and how.
It’s not just Facebook’s internal efforts that have made social media such an effective tool either. Celebrities like Stephen Colbert, Conan O’Brien, and countless others are using their accounts on Facebook, Twitter, etc., to encourage people to vote.
This, again, speaks to the power of social media to influence large masses of people. Yes, a celebrity will always draw a crowd, but the point is, people are already going to these platforms to be influenced anyway, period.
That’s why your company needs to leverage the power of social media. There are plenty of affordable SEO services out there to help. You don’t need a celebrity to get people talking about your products or services online, although it wouldn’t hurt.
If they can get people to vote, you can get ‘em to your site.
The bottom line is, if all these technological giants believe their time and effort spent trying to get people to vote is worthwhile, they’re probably right. They know enough to know that it will have an ultimate effect on the turnout on Election Day. It’s as simple as that.
So, if they’re making the effort to leverage these tools and platforms to help on Election Day, then that should serve as a clear indicator to you that these tools work, and that they work wonders.
Getting people to vote is great, but now we’re talking about getting people to your website and doing what it takes to have them stick around long enough to convert into customers.
If these affordable SEO services can be used to optimize these new platforms and bring voters out, even after the debacle that was called the 2000 presidential election, then you can surely use them to improve your web presence, increase profits, and grow your company.
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