Live-streaming video and virtual reality each present their own unique possibilities, but today’s post is all about the merging of the two.
It only makes sense for these two technologies to develop and evolve alongside one another, and take it from us as longtime NY / NJ SEO experts, that could lead to some big changes in the internet marketing landscape.
The Current States of Live-Streaming Video and Virtual Reality
For a while now, live-streaming video has been proving itself to be a valuable marketing tool, both for external uses like live product launches or demos, tours or contests, live customer service, sharing live events, etc., and for internal uses like company meetings & announcements, training, brainstorming sessions, etc.
Live-streaming video tools like Meerkat and Periscope have been gaining steam for a while now and for good reason, and now, virtual reality finally looks to be moving to the mainstream.
That technology also presents its own advantages like the ability to take audiences on first-person tours of facilities or to provide them with a simulated firsthand experience of using your products or services. For instance, a potential car buyer could do a virtual test drive before making a purchase.
To learn more about each technology, check out these recent posts, How Virtual Reality Could Change Internet Marketing and Why and How Live-Streaming Video Production Can Help Your Business.
What Their Merging Means
As you can see, each technology presents plenty of its own unique possibilities and advantages, but trust us as as an SEO company in NY and NJ that’s been at it for a while, together, they could change everything.
Think about it, no matter what different types of people your target audience is made up of, it takes more than it used to for your content to stand out to them. There are simply a whole lot more options and distractions to compete with than ever before.
Creating content that provides your target audience with a first-person experience which unfolds in real time is a great way to make your content stand out, and that’s what the merging of live-streaming video and virtual reality presents.
Whether it’s a live event, meeting, tour, product demo, etc., it can be an incredibly new and different experience for users and, on top of that, it will also likely present new ways to learn about their behavior.
Learn as much as you can about these new technologies now.
First off, if you haven’t yet folded video production into your marketing plans, it may be time to start seriously considering doing so. From there, it comes down to determining how and where these new tools and technologies could help your business or website most.
After all, figuring out how to utilize them won’t be free nor fast, and you don’t want to end up wasting the time and resources it takes to make it happen.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including inbound marketing, social media marketing, and website design. At CTS, we help businesses grow, every day.