It didn’t take very long for social media to reveal itself as an invaluable internet marketing and search engine optimization tool, and just like any other marketing tool or tactic, it’s constantly evolving.
That’s because the social communities are constantly evolving and they need to keep up, which means that marketers and businesses trying to maintain any type of presence on these sites need to keep up as well.
We’ve been in SEO in NJ and NY for long enough to know how important it is to keep track of the latest trends in the social media world. So, check out the ones we’re keeping our eyes on.
At first, you just needed to make sure you established some type of presence on social media. Then, you needed to worry about actually being active on social sites.
Your content marketing had to be consistent and high quality. You needed to start answering your target audience’s questions, addressing their concerns, and being a part of the conversation.
Now, forget interaction; it’s all about immediate interaction. You need to be consistently prompt with your responses now. And it’s not just about solving the problem before they head somewhere else, it’ll also win you their trust.
However, the only way you can do that is by giving them the right content at the right time, so don’t just throw out a quick response for the sake of doing it; make it count.
It’s no secret that image-driven content generates better engagement and responses from the audience, so using it in your social media marketing plan isn’t exactly a brand new idea, however, it’s become obvious that this trend isn’t going anywhere.
Just take a look at Facebook and think of how many more videos you’re seeing posted than when you first started there. Think about Instagram, Pinterest, and Tumblr and how quickly they’ve risen in popularity.
Social media audiences crave visual content and the social sites recognized that and have adjusted their platforms to better support images and video production. And as longtime NJ SEO experts, trust us, you can expect the adjusting to continue and more image-based social sites to emerge.
Mobile and Other Niche Networks
Just as social sites like Instagram and Pinterest exploded relatively quickly, you can expect other specialized sites to continue to challenge the major players like Facebook and Twitter.
Sites like Snapchat, an image-based mobile app, or Foodie, a social network geared towards food lovers specifically, are attracting more and more attention.
Whether it’s food or fitness, the point is that there are audiences for everything, and these kinds of niche social sites provide a great way to interact with a very specific audience, which is why more and more businesses are using them.
The bottom line is, you can’t pay attention to every new tool or tactic that pops up in social media marketing, but these are some of the trends that are worth paying attention to.
About Climb The Search: A leader in SEO in NJ / NY for years, CTS offers the total package of search marketing services including website design, search engine advertising, and inbound marketing. At CTS, we help businesses grow, every day.