It’s a simple case of David vs. Goliath. Too many small to medium sized businesses don’t want to join a battle when they feel there’s no chance at winning the war.
It’s understandable, but misguided. To the contrary, the big bad, seemingly impenetrable enemies may just have their guard down at the moment, and it may be the best time to strike. The war’s not over just yet.
Small to medium sized businesses looking for an SEO agency in NJ may have begun their search at just the right moment. For once, the internet playing field has leveled out a bit, giving all the Davids of the world a true fighting chance against the Goliaths of their industry.
The big brands just think they’ll be king of the hill forever.
Many big businesses that have found success over time relying on old-school methods, a long history in their industry, or anything that doesn’t need constant attention like search engine optimization, can get complacent. They simply believe they’re doing well enough on their own that they don’t need any help.
The problem with their complacent thinking is that, aside from the entire world moving increasingly to the internet to find what they need, search engines don’t get complacent. They’re constantly altering their algorithms and refocusing their direction. They know that they need to be in a constant state of evolution in order to continue to move forward.
Big brands and well-known entities have faltered in the new internet landscape because of enlarged egos and their unwillingness to change. As an SEO agency in NJ ourselves, we can’t tell you how often we come across this kind of self-defeating stubbornness.
A big business that thinks they’re above the changing of the tides will eventually wash up on shore, or worse, get pulled out to sea to never be heard from again.
It’s harder for big businesses to see the little things, and change them.
As stated earlier, big businesses, for the most part, find success and then push it off to the side. They’re not known for being very adaptive to constant changes. This is where the big boys lag behind, and where you can make your mad dash forward.
It’s not just their inattentiveness though. Big business also have huge websites, well-defined marketing materials, and general strategies that become somewhat concrete to them. At a certain point, it’s like they’re set in stone.
It takes a lot of time and effort to make the kinds of big, sweeping changes required to keep pace with the search engines, not to mention the bureaucratic minefield that often has to be tiptoed through in order to arrive at any decision at a big, bloated business.
Social media has restored some balance.
A blog post is free. A Facebook, Twitter, Instagram post, all free. Most social media takes money right out of the equation, which is what makes Goliath…well…Goliath. Any sized business has equal opportunity to connect and form relationships with their target audience through social media.
Now, while any sized business can reach and engage with their audience, not all do so properly, or in a manner befitting a human being for that matter. Big brands usually come across as exactly that online, not like actual people. This is where small to medium sized businesses truly have the leg up.
The big boys usually have a much wider audience to worry about and appeal to, so they often have a more vague presence, trying to blanket the entire landscape with the same message.
Small to medium sized businesses can succeed reaching fewer people, which changes the requirements of the message itself. Therefore, they can focus on who these people are and what appeals to them specifically.
Time factors in here too. With all the time and effort it takes to even arrive at a decision at a big company, much less execute it, you can imagine that their social media conversations seldom have a spontaneous feeling. They feel contrived and crafted. They feel false, and that’s not good in a day and age when the world is craving transparency.
More so, the search engines have put increasing stock in the activity on social sites when determining your rankings. So, it’s not only free, but social media has also become more and more important to the search engines, making it a tool anyone can use to get real results, regardless of size or money.
Small to medium sized businesses have a chance to do some BIG things.
The state of things for small to medium sized businesses and SEO brings to mind India’s current situation. It’s considered a rapidly developing nation at the moment, but is getting a chance to do things differently. The huge industrial nations have made some big mistakes along the way, yet most are simply too far along to make any serious changes.
A country like India can learn from these giants about, not just how to grow, but how to avoid some of the problems they created on their way up. India can use its huge population in new, innovative ways. Its current state somewhat mirrors that of small and medium sized businesses, and their chance to seize their time and build their presence online.
Just as the world has changed, altering perceptions of some of things we’ve done along the way and how we value success, the SEO landscape has experienced drastic changes as well. Search engines have become more and more concerned with high-quality content, a contrast to their old bribe-your-way-to-success mentality.
The time has finally come for small to medium sized businesses to have that same ability to impact just as many people, and with the same amount of intensity, that the giants of their industries have had for years. Goliath has fallen. It’s up to you to find the right SEO agency in NJ to finish the job.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.