Nowadays, one of the most important factors in internet marketing is online video and one of the most important factors in online video is timeliness. Yes, length matters, as does the content’s relevance, style, ability to captivate, etc., but we’ve reached a point where timeliness may be a prerequisite for a video to really take off.
As a NY / NJ SEO company that offers the total package of video production services, we know a thing or two about why timely videos are so important now. Read on to find out and for a few tips for making sure you’re ready to fold them into your marketing plan.
Why is timeliness such an important part of video production now?
The same reason that viral videos go viral, that’s why. Timeliness is such a huge factor now because people love to be the one in their group or community who spots the latest trending tweet, Instagram post, or relevant, memorable video.
And when people see a video that’s taken the opportunity of capitalizing on the buzz created by a recent incident, event, etc., they know it’s fresh and, if it’s compelling enough, they’ll feel that urge to pass it on.
It’s a new world out there and all we can do as businesses and marketers is try our best to adapt. So, don’t fight it. Embrace the fact that people like to be the ones who pass on fresh content and do what you can to use that to your advantage. Making timely videos helps a lot.
How can you make timely video content?
First of all, you can and should plan ahead and prepare your business or the marketers you’re working with as best you can for situations in which videos must be produced as quickly as possible, which could mean having designated people on standby, monitoring trends, news stories, etc., for information that could be used to inspire timely video content as well as a video team ready to execute.
The thing is, that could also mean having certain people working unusual hours and would likely require that you give them the authority to create and publish content on their own, which may not be possible for every business.
And the truth is, while planning ahead helps a lot, in order to truly be able to produce effective timely videos, you need to be willing to drop everything at the drop of a hat.
It sounds easy enough, but we’ve been in internet marketing and SEO in NJ and NY for long enough to know that most brands and marketers get so caught up in business concerns that they tend to let the buzz buzz right by their window and miss their opportunity.
They want their videos fresher than ever now.
The bottom line is, while your videos still need to be relevant, compelling, and of the highest quality possible, you can’t underestimate how important it’s now become for them to be timely as well, whenever an opportunity presents itself.
People want to be the one who spots the unforgettable, unbelievable new video and when you base yours around a timely event or incident, they’ll know it’s fresh and that they have their chance.
Just remember that while you should do all you can to plan and prepare for situations that warrant a timely video, you also need to be in the right mindset. You need to be ready to drop everything and make the video priority #1 when the time calls for it, and trust us, it will. Good luck!
About Us: Climb The Search, a leading SEO company in NY / NJ, offers the total search marketing package, including search engine optimization, website design, and social media marketing. At CTS, we help businesses grow, every single day.