We’ve been in this particular era of search engine optimization for a while now. It’s been an era recognized for the near constant updates designed to deter black-hat tactics.
It’s been an era in which search engines, Google in particular, have introduced a variety of new ranking factors that have made it increasingly difficult to deceive your way up the rankings.
That has led many to believing that SEO, as we know it, is officially dead, but we’ve been in SEO in NJ and NY long enough to know that there’s a difference between dying and evolving.
How SEO is evolving…
Google’s ranking system has become so complex that it’s become increasingly challenging for marketers to find a formula that allows them to use it to their advantage.
These new obstacles in the way of moving up the search rankings have led many to believe that SEO is dying, but that’s all they are…new obstacles. Nowadays, it takes consistent, high-quality content marketing and an organic, authoritative link profile.
The point is, SEO hasn’t died. It’s just that the best ways to improve your search performance have evolved. So, if SEO, to you, is defined by deception and fabricated authority, then it is indeed dead, but that’s not what SEO is really all about.
What the future of SEO has in store…
One thing that’s obvious about the evolution of search engines is that they’ve become less and less concerned with returning to users the most relevant results and more concerned with their overall user experience. They want to eventually be anticipatory and proactive rather than solely reactive to searches.
That means that business owners, marketers, and SEO specialists need to follow suit. Instead of worrying about how to take advantage of a new tweak in the algorithm, think about the bigger picture.
Eventually, the number of links or keywords you weave into your content won’t matter. Your success will be measured by how inviting, valuable, and shareable the experience you provide users with is.
The bottom line is, the future of your SEO success depends on how much focus you put on user experience, not how much you cater to the ever-changing preferences of search engines.
About Climb The Search: A leader in SEO in NJ / NY, CTS offers the complete package of search marketing services, including inbound marketing, website design, and social media marketing. At CTS, we help businesses grow, every single day.