Well, we can safely say that the entire search engine optimization landscape hasn’t been reduced to, essentially, scorched earth just yet like so many thought it would after Google unleashed their mobile-friendly update.
No, the grass is still green and the birds are still chirping, however, don’t let the seemingly serene setting fool you.
Yes, April 21, 2015, came and went just like any other day, but trust us, as longtime NY / NJ SEO experts, it’s obvious that the implications of the update, the aftershock, could be a sign that it’s just the beginning.
Things are happening, albeit quietly.
First off, the relative uneventful release of the mobile-friendly factor should be taken in context. Many businesses, in preparation for the update, updated their website design to make their sites more mobile friendly. So, the penalties weren’t as severe or widespread as many thought they’d be.
While other sites that didn’t go mobile in time or never had any intention to aren’t being completely destroyed as so many predicted, don’t be fooled, they’re taking some hits.
These little hits can add up, or become more severe as more mobile-friendly factors enter the equation.
Also, some sites that went mobile by April 21st have seen that they now rank higher in mobile search results than they do in desktop. Why? Because whoever was above them before didn’t make the mobile-friendly transition in time.
So, as you can see, sites and businesses are experiencing changes, both good and bad. They’re just not the earth-shattering kind that many thought they’d be.
Mobile and desktop are breaking up.
The update brought with it another sign of things to come, and that’s the separation of mobile and desktop search. We’ve been doing SEO in New Jersey and New York for quite a while, and the search rankings don’t seem to be converging like some thought they would years ago.
In fact, just the opposite is happening as mobile and desktop search results have never been more different from one another. Mobile rankings are decreasing faster while desktop rankings are remaining largely the same.
So, the update has served to essentially widen the gap between the two and the truth is that they’ve been drifting apart for years. It seems now, though, that they’re headed for an official divorce.
The world hasn’t ended, but the worst could be yet to come.
The bottom line is, if you haven’t done what it takes to make your site mobile friendly yet, things will only get worse for you and your mobile search rankings in the future.
Some seem to think we’ve seen the worst of it, and that could be true for this particular update, but it’s clear that Google’s interested in bettering the search experience for the mobile user, specifically.
So, you should expect the search engine giant to continue to tweak the new algorithm, make new additions, and do whatever they can to improve the mobile experience.
Don’t mistake kindness for weakness. Just because the mobile-friendly update didn’t change everything like some thought it would, that doesn’t mean you can sit back and do nothing.
Take it as a kind gesture from the search engines, a friendly reminder that mobile search is here to stay and you need to start catering to mobile users so that you’re ready for the next update.
About Climb The Search: CTS has been performing first-rate SEO services in New York and New Jersey for years. We offer the total search marketing package, including content marketing, social media marketing, and video production, and we’re 100% committed to growing your business…every day.