Look around. Chances are, if there are even a few people around, at least one of them is on their smartphone. People want instant access to everything and anything, no matter where they are, no matter what they’re doing.
That’s just the world we live in. Mobility is key and those rules don’t change for SEO campaigns. The user experience must be a pleasant and productive one, no matter what device it’s being experienced on. Now, SEO must be good to go.
The good news is, there are some cheap SEO services out there that can help you mobilize, no matter what level of web presence you have or where you stand in the search results rankings.
You have to craft every part of your web personality with your mobile friendliness always in mind. Let’s go over some things you need to know about going mobile and why you need to.
Dedicated or responsive design, it doesn’t matter.
Some companies choose to have two separate URLs for their site, one dedicated to desktop use and the other to mobile. There are some advantages to the other option, having a responsive design, or one that adjusts depending on the device being used, and it’s up to you to make that choice.
However, whether you go with separate sites or a responsive design, it must be mobile friendly. More and more, we’re seeing the issue come up where company sites have what it takes to attract mobile visitors, but then fail to convert them because their experience is difficult or confusing.
With the amount of relatively cheap SEO services available to address this issue, it’s gotten to the point where there’s really no excuse.
Now, it’s just not the smartest thing to ignore the smartphone.
Think pocket size, clear lines, and fast times.
Fast times as in loading speed, and not referring to the impulsive decision-making times of various high schoolers and the regrettable consequences, like that movie.
Mobile users won’t wait. They simply won’t wait. They’re on the go and, many times, the information they’re seeking may dictate their next step. So, be sure to mind your web page’s loading speeds and don’t overload it with too much information.
Now, as far as clear lines and pocket size, that doesn’t mean to make everything smaller. It means that the device itself is pocket size, so your site’s design must take that into account at every step.
Bigger buttons, an intuitive navigational design, and crystal clear call-to-action buttons and channels are essential. Also, take the time to make sure all content, whether images or video or any other, works on all devices correctly.
Also, mobile users will be far less inclined to read through large bodies of text, especially if they have to resize their page. Small blocks of large text is more suitable.
Fortunately, these kinds of simple web design tweaks and adjustments are fairly cheap SEO services to perform, if you find the right agency to help you.
It’s not just size and speed, it’s behavioral.
Things don’t just need to be scaled down for mobile use. It has as much to do with user behavior in each respective format, and it is different.
For instance, mobile users are often looking for local products or services, and also tend to have a clear intention to purchase.
Think about it, if you’re just meandering around the web with no real purpose, you’re probably hanging around at home. Yes, you may be at the DMV trying to avoid listening to an incredibly annoying and pointless argument, but more often than not, you’re home at your computer.
Mobile users tend to want things close by and have the desire and intent to buy whatever it is they’re looking for relatively fast.
This means that simply making sure to have your company’s address, especially if there’s more than one; your operational hours including any seasonal changes; and every kind of contact information clearly visible and available throughout the website is crucial.
In this context, it’s truly practicality over design. People just need to be able to see the basic facts clearly in case they want to make that quick decision at any moment. Don’t clutter their view with unnecessary aesthetic distractions.
Even the old keyword strategies must change.
One of the more popular aspects of smartphones is their voice command capabilities. While this has made life easier for people to perform quick searches or ask questions, it’s also changed the wording they use to do so.
Once, it was all about researching and finding the right keyword phrases for your industry and then just throwing your geographical area at the end. This would probably be a good phrase to target.
Now, people’s searches are getting more conversational, especially with mobile users. That means that keyword research and development must adapt to this new mobile environment.
Really, if Google sees the difference, then why even question it.
Now, it’s worth pointing out that relevant content, as always, is a must. Loading speed, ease of navigation, a suitable tone, and the right keywords make things pleasant and optimized, but you still need to make things interesting.
The bottom line is, Google gives different search results to mobile users than it does to those on desktop devices. It literally treats them differently.
It’s no secret that Google is the giant of all search engines and the guiding light of SEO, its governing body. Therefore, if Google treats mobile users differently, who are we to disagree?
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