If you have any experience with search engine optimization, then you know that in order to have any chance at sustained success, you need to keep pace with the search engines, which are all in a constant state of evolution.
2015 saw plenty of big algorithm tweaks and other changes that businesses, marketers, and SEO specialists had to adjust to and you can expect to see plenty more in 2016. And as an SEO company in NY / NJ, it’s our business to have an idea of what those changes may be, so read on to learn about a few we think could have an impact.
Mobile is going to get mobiler.
So, there was all that hype about Mobilegeddon, Google’s mobile-friendly update, and then, when the day finally arrived, the effects seemed barely noticeable. However, if you think that means you can forget about the whole mobile thing, you’re wrong.
You need to take it as a hint from the search engines. They’re going mobile because people are going mobile, and if that doesn’t change soon, which it doesn’t look to be, then why would they suddenly stop? They won’t.
That’s why you should expect more changes to better the mobile search experience from Google and all the major search engines. So, if you don’t yet have a site that provides a quality mobile experience and content that appeals to mobile users, you need to get on it as soon as possible.
Time is going to get realer.
Another change that’s been receiving a lot of hype is Google’s real-time update, but this one hasn’t actually come yet. However, at the recent SMX West event, Google’s Gary Illyes did confirm it’s coming. They’re just not sure when, exactly, yet.
To learn more about the real-time update, check out this post, Google’s Real-Time Penguin Update and What It Means for SEO, but the bottom line is that you’ll soon be able to recover from penalties a whole lot faster.
However, it also means that your SEO needs to be on point because the search engines are only getting better at sniffing out bad tactics and you don’t want penalties piling up, no matter how long it takes to recover from them.
The SERPs are going to get busier.
As veteran NY / NJ SEO pros, we can tell you that one of latest developments in search that has many SEOs angry, even a little terrified, is the ever-increasing amount of Knowledge Graph results and answer boxes on Google’s search results pages.
You can’t really blame the company, and to learn more about the shift, check out this post, How the Garden of Google Is Transforming Search Engine Optimization, but the point is, Google itself is finding that it often has the answer now.
So, you need to do what you can to pop up in the answer boxes, and you need to do the same for the Knowledge Graph and maps, searches for images and videos, Twitter feeds, and any other features that the search engine is increasingly displaying on the SERPs now.
That may mean using new keyword tools, changing the way you write and create content so it better answers these new kinds of queries, etc. For more on that, check out this great post from Moz.com, Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes.
Search engines are changing, so your SEO strategy should too.
As you can see, search engines, as always, look to be making some big changes in the near future, which means you should start preparing to do the same.
These undoubtably will not be the only changes either, but they’re some of the ones you should probably be paying attention to. Good luck!
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including inbound marketing, search engine advertising, and website design. At CTS, we help businesses grow, every single day.