YouTube’s been around for a while and now, every other social media platform has begun to make it easier and faster to post video content on their sites.
Facebook, especially, has risen in power in terms of video platforms, with more people now posting videos directly on the site rather than going through YouTube first.
So, it’s obvious to businesses and SEO specialists everywhere that video production is playing an increasingly important role in social media marketing nowadays. That’s why we created this post.
Because, while the value of social videos is clear, that doesn’t mean that knowing how to ensure your videos are effective on these platforms is so obvious…or easy.
Mind your surroundings.
A Facebook newsfeed is not your company website. You or the NY or NJ SEO company you hire needs to remember that your video content will be surrounded by posts from the user’s family and friends.
Your video may appear next to their friend’s birthday notification or status update, or a photo from a recent family party.
The point is, if you forget how your audience will be viewing your video, your content will likely fail to connect with them. You need to stand out yes, but on these platforms, you need to fit in first.
On any social media site, it’s also important to grab audience attention fast. There’s too much else to check out, too many other options, for them to sit around and wait for your video to get interesting.
Also, many sites now use the auto-play feature, which means the video plays automatically when you scroll to the right area. However, it’ll remain silent until they click on it.
So, when social media is the goal, you need to design your video productions to grab attention fast, and to be able to do so from a purely visual standpoint, compelling viewers to click.
Keep things current and take advantage of buzz.
No matter what form of content marketing we’re talking about, being current always helps, and that doesn’t change when it comes to creating video content for social sites.
Timing is everything; just ask Twitter, or that Alex from Target kid. Nowadays, the right post at the right moment can put your name, or your brand on the map…on everyone’s map…immediately.
That’s why it’s important to keep a close eye on everything related to your industry, your company, your interests and, more importantly, the interests of your target audience.
Take advantage of any hype or buzz. Ride every wave you can. The point is, the timing of your video posts and, of course, keeping the information within them current, is critical to success.
Make your video content personal and exclusive.
On that note, being personal and authentic is key to finding success with social media marketing as well. They come here to casually socialize or browse. They don’t come to these sites to be bombarded with endless sales pitches.
So, be personal and spontaneous whenever appropriate. Bring them closer to your personal side, or behind the scenes of your business. Be personal and relatable and, when it makes sense, don’t be afraid to create emotional content.
Lastly, it’s important to design video productions for social media use specifically. You want to give your audience exclusive content. Give them a reason to stay, and to come back.
Know the audience and, don’t forget your CTAs!
From there, you need to treat video productions executed with Facebook and other social media sites in mind as the platforms your audience will view them on, as any other.
That means, as always, you or the NJ SEO experts you’re working with need to take the time to get to know your audience. You need to know their interests, likes, dislikes, common problems, common questions, etc.
You also should include calls-to-action whenever appropriate. You need to invite people to come to your company site or follow you. The point is, give them their next move.
Climb The Search has been in SEO in New York and New Jersey for years. We offer the total search marketing package including inbound marketing, website design, and video production. Our genuine belief is: Your success is our success.