Hopefully, by now, your business and/or your marketers have realized how valuable an effective social media marketing strategy and resulting social presence can be. However, just like any aspect of search engine optimization and internet marketing, things change fast and they don’t stop changing when it comes to the best ways to connect with the various social communities.
And we’ve been an SEO company in NJ / NY for long enough to know that it’s critical to keep up. So, let’s take a look at some of the latest tips for creating content on social sites that will grab your target audience’s attention and leave them with something to remember.
Be careful not to lose your voice.
To create a strong presence on any social site or on the web in general, you need to create and build a brand identity with a distinct brand voice that will stick with people long after they’ve gotten your message, and it takes time and careful thought to determine what that brand voice should sound like.
And one of the most important things to remember when it comes to social media marketing is that different sites require different behaviors and content marketing styles.
So, after you’ve found out which sites are worth spending your time on, which you can learn more about in this post, Tips to Find the Right Social Media Fit for Your Brand, the trick is then to take on the right tone for each social community while still maintaining your overall voice and identity.
For instance, LinkedIn typically requires a more serious tone as opposed to Twitter, where you’re better off being more casual and conversational, and you need to adjust accordingly to better connect with those respective audiences. You just need to do that without losing the voice you’ve already defined, the voice your audience has grown accustomed to hearing.
Infuse content with exclusive value.
Yes, the first step toward drawing people to your content in social media is to make sure that content is relevant, genuinely useful, and informative or entertaining, but take it from us as longtime NY and NJ SEO specialists, there’s more to it than that now.
Now, there’s more competition on the social sites than ever before, so you need to provide your target audience with something they won’t find anywhere else, not on a competitor’s social profile nor within any other arm of your web presence as well.
So, try to earn a reputation for creating or curating the best content in your industry on LinkedIn, share the best behind-the-scenes content on Instagram or Facebook be it visual or written, give out discount codes exclusively to your Twitter followers or offer real-time customer service on the site, etc.
The point is that you need to give the social communities you’re trying to connect with exclusive value. Give them content, offers, and service they won’t find anywhere else, not from any of your other social profiles or your website nor from any of your competitors.
It’s imperative to keep up.
There are plenty more ways to improve your content on your social media profiles, such as by using images or videos or, better yet, by using original, high-quality images and videos, if possible.
And while short content is very effective with most social communities, you may also want to start thinking about creating some longer forms of content if you’re not already, as well as encouraging your fans and followers to supply more content of their own. From there, of course, consistency is key.
The bottom line is that social media marketing is in a constant state of evolution as the social sites must continuously try to keep pace with the changes among their communities, and you need to do whatever it takes to to keep up as well. We hope these tips help to get you pointed in the right direction.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including search engine advertising, inbound marketing, and website design. At CTS, we help businesses grow, each and every day.