In the old days, search engine optimization was all about link building. Other than the fact that Google’s new algorithms penalize websites for abusing this tool, link building is one of the more counterproductive SEO services in NJ because links get advertised to people that have no interest in your industry, much less your brand.
Enter social media. The new communication channels that these websites have opened up have sent jolts through the SEO world. Sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest provide new platforms on which you can reach the right people and build genuine connections. However, you can’t just post and fall silent. A quick hit and run won’t work.
Be a social butterfly on social media.
You and your SEO agency in NJ need to make a concerted effort to regularly interact with people. If people feel connected, they’re much more likely to share content. Besides treating social media as an extension of customer service, you can also find niche groups discussing industry topics and offer meaningful information that adds something to the conversation.
However, there’s a fine line between thoughtful commenting and thinly veiled plugging. A recent episode of HBO’s Last Week Tonight with John Oliver included a bit about businesses and SEO companies shamelessly plugging away on social media. Oliver hilariously compared a corporate entity on Twitter to Tony the Tiger bursting into a cocktail party conversation, screaming, “They’re great,” before trying to pass it off as part of the discussion.
The point is, when people are in the middle of a conversation, it’s counterproductive to blurt out some irrelevant comment to promote a product or service. It’s exactly the kind of behavior that people have learned to hate. You need to listen, give it real thought, and try to truthfully move the conversation forward. Sometimes, though, it’s just flat out inappropriate to comment. You need to know which conversations to stay out of.
Social media’s power is harder to see, but undeniable.
Some SEO companies in NJ don’t see the value in social media because its success can’t be tangibly measured like with link building. However, to deny its increasing power and influence is senseless. Things like Facebook shares and likes, Twitter followers, whose circles you’re in on Google+, increased inbound links and reviews, all help gauge social media success.
Links still work too, but it’s no longer just about building links; it’s about building relationships. Content of any kind posted to your website should also be put up on all your social media profiles. When people share your content here, it doesn’t get more organic than that, and Google loves organic and will bump you up the rankings accordingly.
Social media and SEO should work hand in hand.
The truth is, SEO and social media marketing are now joined at the hip. Social media has revolutionized the way people interact and SEO is the preeminent way to move up in website rankings. Together, they offer the perfect storm of elements for your SEO agency in NJ to connect with the people you want to connect with and reap the rewards for doing so sincerely.
The bottom line: By being a part of the conversation and truthfully answering questions and concerns of customers on social media, they’ll, in turn, feel an organic connection with the brand, leading to customer loyalty, trust, and better reviews. Essentially, if handled properly, social media opens the doors to an entire community of link builders who share your content, and you don’t even have to pay them!
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