YouTube is the world’s 2nd largest search engine behind only Google, so if you produce video content in-house or reach out to a video production company for it, then you’ll want to do all you can to move up the YouTube search rankings.
That means that all your video’s search engine optimization elements need to be in place and properly managed, and you need to everything in your power to drive engagement.
As a longtime SEO company in NY and NJ that does video production, we know what it takes to have an impact on YouTube. So, let’s go over some tips to get your videos moving up the search rankings and reaching the people you need them to reach.
Be forthright and SEO-friendly with your titles.
When it comes to the titles of your videos, you want to use keywords, of course, but it’s critical that they be the right keywords. You don’t want to be confusing.
Remember that your title, first and foremost, needs to let the viewer know what to expect from the video content. From there, try to use only the keywords that help to describe the video or are, at the very least, relevant to the content.
Just like with any form of content marketing, you need to keep your titles descriptive and concise, and no matter what, do not try to trick the viewer into watching your video with a misleading title.
Even if the ploy works, they’ll likely stop watching the video once they realize they’ve been duped and they won’t come back in the future to be tricked again.
Create customized thumbnails.
Just like your video titles, your thumbnails should give your target audience a good idea of what to expect from the video content, and shouldn’t be confusing or misleading in any way.
Try to use the most visually attractive stills from the video, or if it’s interview based, you may want to go with one of the subject’s faces, which tend to catch the eye.
Also, be sure to use hi-resolution images. Take it from us as NJ SEO experts, you don’t people to associate the poor quality of your thumbnails with your video content, or they probably won’t take the time to check it out.
The bottom line is, just like your titles, you want your thumbnails to be eye-catching and telling, however, you need to be careful not to confuse or mislead the potential viewer.
Use your descriptions to both tell and sell.
The description portion of your video content appears just below the title, so you need to put the most important and telling information in the first sentence of two.
Try to adequately describe the entire piece of content in those first couple sentences, and then include a link to your main website as well as any other social sites that are part of your social media marketing plan.
You’ll want to weave in some relevant keywords, of course, and you can create additional opportunities to do that by adding a transcription of your video to the description portion.
Include effective CTAs, the right tags, and high-quality content.
Your video’s titles, descriptions, and tags are the primary factors used to determine your search ranking, so make sure you’re using the most important, productive keywords first in your tags, including any relevant long-tail keyword phrases.
And while getting people to watch your videos in their entirety can be tricky, if you do create content strong enough to do it, then you better include solid CTAs to give viewers their next move.
YouTube lets you include a clickable CTA buttons within your videos, but for more on what it takes to make strong CTAs, check out our recent post, Tips for Creating Effective CTAs for Your Video Content.
From there, you need informative, interesting, immersive video content because, let’s face it, you can optimize and promote your videos perfectly, but without worthwhile content, none of that will matter.
About Us: A leading SEO company in NJ / NY, Climb The Search offers the total search marketing package, including inbound marketing, search engine advertising, and website design. At CTS, our mission is to help businesses grow, every day.