Relevant content, relevant content, relevant content.
That’s not keyword stuffing there either. It just seems that that’s all SEO companies in New Jersey are talking about nowadays.
Google has changed their ways, no longer accepting payoffs in exchange for ratings boosts; so then, search engine optimization itself needs to be completely re-thought.
Content doesn’t just mean words.
First off, relevant content refers to, not just the writing on your site, but the sum of all of the words, videos, images, and audio on your website, emails, social pages, etc.
No matter its form, content can only be considered relevant and, therefore, beneficial to all parties, if it can be considered worth sharing.
Give them something to talk about.
Essentially, the same things that used to make people call a friend or rush to the water cooler to pass on tidbits to a co-worker still apply now. A good story is still a good story.
Certain things have changed, such as the methods of delivery, but a suspenseful or relatable story with a good start, immersive middle, and surprising ending will always be a good way to go.
That’s the thing about a good story. People always want to be the one who personally passes it on. Give them a reason to care and they’ll share.
Create content with real people in mind.
It seems, at least among other SEO companies in NJ, that so much content is created with a greater concern for search engines and robots when there are much more real concerns at hand that should be a higher priority.
Concerns like answering real people’s questions with real answers. Concerns like providing real help or entertainment, or simply information with a tangible value.
Hit the right note for right song.
There are plenty of SEO companies in NJ that will talk about knowing the audience, but few take the time to do so. There’s always the questions of tone. Should you go serious or funny? Long-form or a quick anecdote?
This is where truly knowing the brand comes in. All of the approaches mentioned above can work, it just depends on who it’s supposed to work for. It’s hard for content to be considered relevant by anyone if the tone is so disconnected from the brand that it becomes a distraction.
Know the people in your community.
This doesn’t just mean respond to comments, because that’s an absolute must. If people are trying to converse with you or give you their thoughts, listen, and make sure they know you’re listening.
Also, take the time to know the essentials about your target audience. Find out what they find interesting, what concerns them, what questions they may have, or what kinds of goals.
Don’t treat people like numbers.
One of the worst mistakes content creators can make, and we see it all the time from other SEO companies in NJ, is using every opportunity to shamelessly push product down people’s throats.
Blogs, especially, are an opportunity to start a conversation and to genuinely connect with people. You’ll have a hard time doing that while they’re rolling their eyes at a routine sales pitch in a sleazy disguise.
Authentic + Unique = Quality.
Relevant content can also be information valued for its originality. Originality is a hard thing to achieve nowadays, but that doesn’t mean content can’t be authentic and unique.
The bottom line is, if the content is just a copycat version of the competitor’s, there’s no reason to trust one over the other. Quality content should provide that reason.
Consistency is key.
You can’t just do it once and wash your hands of it; it’s not that easy. Search engines aren’t binge eaters, craving quality content once in a while; they demand consistency.
This is the part where a company gains trust. In any relationship, it’s not about proving your value once, but about constantly playing a valuable role.
Low-quality content hurts in more ways than one.
Keyword stuffed, low-quality content is not simply out of style. Yes, Google’s new algorithms have begun to move away from the old methods, but it’s more than that.
Google now penalizes websites for the same techniques that SEO companies in NJ used in the past to jump up in the rankings. Search engines don’t just frown upon this type of behavior, they’ll hurt your rankings if you frustrate users or waste their time with irrelevant content.
Quit playing tricks.
The truth is, people are more keen to the old ways nowadays. They may feel like you’re insulting their intelligence if you try to play tricks on them, but that shouldn’t be a deterrent.
It’s not a bad thing to have to aim for interesting. Relevant content that people will want to share should be the goal regardless of the search engine’s rules and penalties. If there’s an SEO company in New Jersey saying otherwise, come to Climb The Search to get on board with the new school of thought.
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