So, the dreaded Mobilegeddon has come and gone, and many businesses and SEO specialists are surprised, but not for the reasons you may be thinking.
With all the concern and panic surrounding Google’s big announcement, you would’ve thought this update would completely alter the search engine optimization landscape…forever.
However, so far the changes to mobile search seem minor, even borderline unnoticeable, but that didn’t stop many websites from going mobile in preparation for the big day anyway.
Maybe that was Google’s plan all along, or maybe we’ll see the true repercussions of the mobile-friendly factor in the days and weeks to come.
Whether you see the recent shift as monumental or just another tweak, the truth is the landscape has changed, and will continue to. So, let’s take a look at the true aftermath of Mobilegeddon and what you need to keep in mind going forward.
They’re getting what they want, one way or another.
A day after the mobile friendly update officially went into effect, Google announced that there had been a 4.7% increase in terms of sites that have gone mobile.
That number may not seem staggering, but the point is that they got their point across and, as NJ SEO experts who’ve been in the game for a while now, we can tell you that once your competitors get the point, you need to catch up, fast.
The search engine giant and their near constant warnings about the importance of making websites more mobile friendly leading up to April 21st seem to have gotten through to business owners and SEO companies in NY and NJ, and everywhere else for that matter.
And again, it’s important to keep in mind that we may not be getting an accurate look at the true effects of this update at this time. It may seem somewhat trivial now, but bigger shifts could be yet to come.
This could be the fighting chance small to medium-sized businesses need.
We’ve been doing web design in NJ and NY long enough to know that it’s usually easier for smaller businesses to make adjustments to their overall brand identity when it comes to search engine updates like this.
The big guys have so much to tweak and if a complete overhaul is in order, it could take a while. Smaller outfits, on the other hand, have the flexibility to shift smoothly and quickly.
It’s easier for them to reposition themselves without disrupting their current identity or relationship with their audience. Bigger companies have to be more gradual in their approach.
So, when any potentially significant change in search occurs, small to medium-sized businesses need to seize the opportunity.
We’ve seen websites leap up the rankings overnight when shifts like this happen. You just need to be alert, prepared, and willing to adjust.
Google has made their point.
Yes, most thought the mobile friendly update would carry with it an impact more severe than either the Panda or Penguin algorithms, and it doesn’t seem that way at the moment.
However, sites are mobilizing regardless, and whether that was Google’s plan all along or the effects of the update prove more consequential over time, you could soon see your competitors leap frog you in the mobile search results.
Our advice: Get mobile. Don’t worry about how impactful the update looks now. Google has made their point. They value mobile friendliness, which means they will continue to make changes with that belief in mind, which means you should too.
About Climb The Search: We’ve been performing unmatched SEO services in New York and New Jersey for years. We offer the total search marketing package, including content marketing, social media marketing, and video production, and we’re committed to growing our clients’ businesses…every single day.