It doesn’t sound like too tall an order. People crave information they can actually make use of. It’s simple, but when it comes to blogs and online content, they also don’t want to read through War and Peace, and any SEO company in NJ should be able to tell you that.
So, if it’s shorter they want, that should be a breeze, right? Well…no, not really, because that’s simply much easier said than done. Shorter means less writing, yes, but it also means your structure must be sound.
Just because people don’t feel like reading a book, that doesn’t mean they feel like reading incoherent, thrown together content either.
Here at Climb The Search, we’ve talked a lot about the value of relevant content, and some methods you can apply to attain it. Now, though, let’s go over some things you can do when the well has dried up, and you’ve hit the dreaded writer’s block.
Content writers sometimes have to churn out multiple articles per day and, considering Google’s heightened interest in longer articles and their permanent state of evolution, it can mean a lot of writing. Have no fear, though, we have some tips that can help ease the stress and keep the consistency.
It’s not just coming up with a topic and jumping in headfirst.
Coming up with a worthwhile and relevant blog topic is an art form all in itself. For more on this, check out our previous post: From Our SEO Experts to You: The Art of Blog Topic Inception.
Now, although choosing a topic can be difficult and time-consuming, it doesn’t mean that once you find it you should just start scribbling together an article. If you do, you run the risk of quickly slamming up against that dreaded wall because you never really knew where you were headed in the first place.
You need to find your angle. After all, you or the SEO company in NJ you hired are presumably not the only ones in your industry who’ve written about the topic before. You need to provide your target audience with a reason to choose you over them.
If you’ve done a good job of finding a topic that’s related to your keywords, and which also gives you a chance to tug at the emotional heartstrings of the audience, then, hopefully, you’ve done enough to pique their initial interest.
That’s where the angle you choose becomes so critical. If you can come up with a truly original and fresh perspective, or unearth something interesting through diligent research, the audience will stick around. The longer they do that, the more chances you have to convert them.
With topic and angle in place, just get to writing.
Many content writers seemed to have done what it takes to find a relevant topic and a new and interesting angle on it, yet they still hit a wall when it comes time to get going.
There could be a multitude of reasons for this, but often it has to do with the insertion of keywords into the content. Content creators frequently stall because they’re spending too much time and thought on the keyword phrases and not nearly enough on just putting out relevant content.
The best bet: Write your article with the target audience’s interest in mind, not the convenience you can create for web crawlers. Once you craft a well-written article that serves a clear purpose, then weave in the keywords, and do so as organically as possible.
If all else fails, put down the proverbial pen.
Sometimes, it just seems impossible. The wall you’ve run into is simply too high to get over. When you’re faced with a rock bottom-type slump, forget words altogether for a little while.
Try crafting a video production. It doesn’t have to be the most beautiful or awe-inspiring, especially if your industry isn’t related to multimedia or anything like it.
A video production just gives you the chance to step completely outside of the box and switch things up a bit. Even if you just funnel your frustration about the topic into the video, it could work.
People are moving increasingly to video as their preferred way of receiving content of any kind. So, even if you don’t do it consistently, a well-crafted video will give those members of your target audience content the way they like it.
The other thing about video is that Google loves it and bumps you up the search results rankings as a reward. If the SEO company in NJ you’re using doesn’t do video production, you may want to look elsewhere.
The King must be consistent.
Content is king, but its reign depends on consistency. One of the major factors to the overall success of an SEO campaign is a steady stream of relevant content. That’s what makes writer’s block so dangerous in this industry.
You simply must get past it. There’s no alternative and, if you try throwing up some old duplicate content, you’ll probably incur the wrath of Google, and that’s never good.
Look, we get it, everyone does. Every single post can’t be breathtaking, groundbreaking stuff. However, each post must be well-written, relevant, and engaging, no matter what.
The last line of defense: Take a break. Whether it’s a walk outside or a visit with a co-worker, just find a reason to step away from the computer and clear your mind.
It’s hard to find inspiration from the same chair you’re always in, with the same view you always see. Sometimes, a little change can prompt new ways of thinking.
So, remain calm, but understand that you must move forward. We hope some of these tips and methods provide you with some help so that the next time you find yourself up against a wall, you can find your way up and over.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.