Okay, we know. Google does not currently put a fixed value on social signals to influence search results rankings. However, like a previous blog from our NJ SEO experts, How Social Signals Matter Regardless of Google’s Opinion states, social media’s various platforms are still good for business.
It doesn’t hurt that Google’s latest algorithm update included alterations to help better process social signals. They’re not all the way there yet, but they’re headed there, and all indications say they’ll be there soon.
Again, though, there’s no need to wait for Google. Social media platforms have a lot to offer right now.
Twitter, in particular, presents an incredible new way to give updates about your company, get some new insight from competitors or visitors, or to just connect with a whole new community of people, and potential customers.
Twitter and Google’s tumultuous history…
In 2009, Twitter struck a deal with Google, giving them access to every tweet produced in real time. The search engine giant then built a Google Real Time Search service around this access and Twitter quickly became the star, showing up in the regular search results and getting a lot of links.
However, that all changed in 2011 when, for unknown reasons, Twitter and Google essentially broke up. What Twitter didn’t seem to know then was that without their sweet little deal with Google, giving them unlimited access and loads of content, they started to experience problems with very basic SEO issues.
That’s why, earlier this year, Twitter decided to make another change. They made alterations to ensure that their hashtag pages could be accessed and indexed by Google and the other search engines.
Since they implemented those changes, Twitter has seen 10 times as many logged-out users visit their site. These users form Twitter’s target audience, and the platform’s goal is to convert them into users.
These drastic changes in their results should serve as an indication to any NJ SEO expert or business owner that any company, in any industry, can potentially see great improvements from some basic search engine optimization, but now let’s get back to the point.
Now, the basics about Twitter for business…
Google and Bing have admitted that who and how you are on Twitter will have some impact on search results. So it does count. By building reach, you’re telling Google and the search engines that you have some authority and they factor that into the rankings.
Now for some tried-and-true tactics. First off, you or your NJ SEO expert should ensure your profile has rich photos and a clear description of what it is your company does. Put at least one keyword into it too, but be careful not to stuff the whole section with them.
Additionally, you may want to pick keywords specifically for Twitter use, as opposed to using the same ones from other aspects of your SEO campaign. Some things won’t work as well on Twitter, especially long keywords.
Also, yesterday’s tweet may not even show up in the search results rankings today. Therefore, it’s smart to keep weaving keywords into your tweets throughout the day to keep refreshing their appeal to search engines.
What’s proper Twitter etiquette?
Like anything else SEO, a huge part of using Twitter to find success for your business is the sharing of engaging, relevant, and useful content. Do this, and you’ll establish yourself as an industry expert and trusted source of information.
It’s not just about your own original material either. It’s more important to give your target audience what they want, even if it comes from other sources, rather than loading it up with your own shameless promotional material.
People will follow you if they trust that they can come to you for useful or compelling content, whether it comes from you or someone else. More so, people are more likely to buy from a company they follow on Twitter than one they don’t. So, building trust and gaining a strong following must be in mind at all times.
Now, it doesn’t take too much to get people to follow you, but in order for them to feel comfortable buying anything from you, they’ll want more. Who you are, what makes up your personality, factors in heavily at the point of purchase.
Speaking of the point of purchase, you or your NJ SEO expert should follow people yourselves before jumping right into trying to sell them something. That way, you’ll get a better idea of how they distinctly use Twitter and what may be the best way to connect with them.
Last but not least…
Besides that, like with any social media platform, you need to keep the conversation going once it gets started. That means responding to questions and, again, retweeting useful posts, especially from users you’d like to connect with at some point.
When you tweet, you want to appear somewhat unique and authentic, but be mindful. If it’s a business page, then you don’t want to tweet out rambling, personal thoughts that have absolutely no ties to your brand goals, nor do you want purely promotional stuff either. It’s a delicate balance.
Lastly, direct messages should only be used with people you have an established relationship with. People will think they’re spam if they don’t know who’s talking to them.
Our NJ SEO experts here sincerely hope this post helped illuminate what Twitter is and why it’s so important. Now you know that it has value right now, no matter how search engine’s process the site’s activity.
On top of that, just imagine how powerful a tool Twitter will be when the search engine’s figure out how to use its signals even more in the rankings. Gain a large, devout following now, and you could see incredible growth when that day comes.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.