“Oh what a tangled web we weave, When first we practise to deceive!”
Sir Walter Scott said that in relation to keeping up with one’s own lies. However, when you put it in the context of web design and search engine optimization, it feels eerily appropriate.
Any NJ SEO expert who’s spent a significant amount of time in the game knows that the rules have changed. Website designers who were once in the habit of using black hat tactics to get results have had to rethink their blueprint for success. It’s no longer about deceiving search engines.
Web design is crucial to not only attracting visitors to your site, but also in keeping them there and getting them to act and convert. Where keyword stuffing and illegal link-building were once the stars, relevant content and user-friendly design are the new big players.
Now, let’s go over some of the things you need to keep in mind when setting out on any website development project. These tools may help your website go from being simply meaningful, to memorable.
Success still comes by design, but the blueprint has changed.
Again, the old school is officially out…forever. Loading pages with target keywords, getting respected listings, and creating all meta data with solely search engines in mind, simply won’t cut it anymore.
That doesn’t mean that all NJ SEO experts should start looking for another line of work. It just means the job description has changed.
The constant algorithm updates and innovative changes made by search engines like Google haven’t made it any easier to improve SERP position, yet it’s as integral as ever.
Keywords are still key.
Keyword stuffing will now get you penalized and ultimately hurt your SEO efforts, but that doesn’t mean keywords are no longer necessary or effective. To the contrary, they’re as effective as ever. There are just some new ways to research them to figure out how to use them in the way that complements your company best.
There are simply too many tools out there for measuring and keeping track of results nowadays. There’s no excuse anymore for lacking analysis, strategy, and variety among your targeted keywords and phrases.
It’s a delicate science, not a guessing game. You want to find a balance of popularity and competition in your keyword and phrase choices. Long tail keywords have less search volume and, therefore, less competition, but if you find the right one, you can jump up the rankings for it fast.
Whether you use the online tools available such as Google Analytics, and there are many other options as well, or even just do a quick test in the Google search box, a little keyword research can go a long way.
Now, use your keywords to unlock the doors to conversion.
If you’ve read the Climb The Search blog, you know the value of keywords in blog posts and the craft it takes to weave them into relevant content. But blogs are far from the only place you need to cleverly insert keywords into.
Page title tags, meta description, menus, slogans, image alt text and descriptions, link title attributes, header tags, and your domain name are some of the other areas that should contain those keywords or phrases.
Just be careful not to overload any content with keywords. Also, once your site is up and running, make sure to keep a close eye on your keywords. Any NJ SEO expert knows that the industry is in a constant state of evolution, so you’ve got to keep pace.
Responsive design is another one of the buzzwords that you hear a lot in the SEO world at the moment, at least from any NJ SEO expert you come across. The reason for this: It’s significance has raised steadily along with the rise of the smartphone.
Nowadays, people of all ages and generations are falling hard for the convenience and instant access that their mobile devices provide. It’s no secret that the internet is important and will continue to be, but now people want all its practicality and power right in their pockets.
Responsive design is the logical reaction to this phenomenon. It means that the web design adjusts, responds, to the device being used. It should be user friendly and easily accessed, allowing visitors to not only view and read, but to share the content as well.
Mobile searches are now outperforming those conducted from home. If people want their content on the go, you need to build your site so that it goes with them.
Another reason that a responsive design is a must is that search engines have a particular fondness for them. A single URL makes it easier for web crawlers to index content, and also makes overall SEO campaign management a whole lot simpler.
A refined design can turn it all around.
Your website should be one of your, if not your most treasured business tool. It’s the most efficient way to generate the highest amount of leads and give yourself the best shot at converting them to customers.
That’s why finding the right keywords, using those keywords at the right time and in the right place, and doing whatever it takes to ensure your site is user-friendly no matter the device it’s accessed on, are all crucial steps.
At one time, you could hurriedly throw together a website, or have a NJ SEO expert do so for you, stuff it with keywords, buy links, and wait for results. Now, you have to earn them.
A well-designed website should attract people, give them a reason to sick around, and, ultimately, show them enough that they take action.
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