There’s a common misconception among small local businesses in New Jersey, and all across the country for that matter; most don’t believe their business needs an internet presence at all, much less a comprehensive local SEO (search engine optimization) campaign.
Well, they’re wrong and, further, they don’t even need a website to begin taking advantage of the search engine’s local business listings portions.
If you do some research and find the right SEO company, you’d find there are a few simple tricks to drive up your local business ranking. First off, after you verify your listing with the search engine, the information that pops up within the brief business description, such as location and operational hours, must be accurate.
Also, targeted keywords, 2 or 3 phrases if possible, can be cleverly weaved into the description, and the profile image and cover photo should be aesthetically pleasing. Lastly, citations from authoritative places, just like links, can help increase your visibility.
Now, if your small local business does have a decent website or is thinking about developing one, there are a few factors to consider that can pay dividends in the future.
Using appropriate title tags on the site’s pages, which could include your business’s geographical location, and creating distinct pages on your site that cater to the different locations you serve are just a couple modifications that can drive traffic to your site and generate business for your company.
Finding the right SEO company in New Jersey or anywhere for that matter, one that fits your business’s personality, is essential to the success of any SEO campaign.
If they can help you make a few tweaks in some of these specific areas proficiently, then you can avoid having to rebuild your existing website, or having to spend the time and energy to perform a meticulous optimization during the development of a new one.
The bottom line is that small businesses in New Jersey and throughout the country need to test the new waters of local SEO campaigns, especially considering the ease and convenience with which some of these improvements can be made compared with the incredible benefits they offer.
The water may seem scary to some and too deep to see through, but the pool is right in your backyard and the water is perfect, just waiting for you to jump in and reap the rewards.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.